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Wichita Ks Screen Print Leader US Logo Offers Branding Services That Inspire!

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Wichita Ks screen print leader US Logo has been in the print and embroidery business for 24 years now. Within the past year we have not only moved into a larger building but we added our very own art department and hired an art director with 20+ years of design, branding and illustration experience. We wanted to offer in-house design as well as in-house business logo and branding services.

We feel that a design, or brand, of a company should reflect the heart of the company…its core principles and beliefs. It should be noticed as well as inspire the customers of the business. US Logo searched high and low for a designer that thought outside of the box. We wanted someone who would take the time to get to know the customer and his/her business and that would create designs that were inspiring. The type of design that would scream “look at me!” A business logo should stand out and be noticed but it should also encompass the core values of the company. Customers should be able to look at your logo and immediately know what you and your company stand for.

If you are looking for a business logo and branding that will stand the test of time you simply cannot afford not to use US Logo for all of your design and branding projects. Our designer loves what he does and he does it with relentless passion so please call us today and schedule a one-on-one with our lead designer to discuss your business logo and design projects. Call Wichita Ks screen print leader US Logo today at 316-264-1321. We would love the opportunity to discuss all of your future printing and design needs. When you think of a brand in action think of Wichita Ks screen print leader US Logo.

Business logo
Wichita Ks screen print leader US Logo offers in-house design and business logo services. Call us today at 316-264-1321 to create your next amazing design!

 

 

 

 

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Business Logos More Than Just Pretty Pictures

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Business logos are more than just pretty pictures. Wichita Ks screen print leader US Logo has been in the print and embroidery business for 24 years now and during the course of the past year we have realized a need for our own design team. Since moving into our new headquarters at 520 N West Street in Wichita, Kansas we have hired a lead designer and created our own in-house art department.

Business logos may very well be the most important part of your business. Something that sticks out and grabs the attention of your potential customers is key. It must also include the goals and principle beliefs of your company. Think of it as the primary way to tell your customers exactly who you are and what you stand for.

Not only can Wichita Ks screen print leader US Logo now take your idea and create a powerful and long-lasting logo and brand but we can then take that logo and print or embroider it onto shirts and hats. We can also print signs and posters and now offer vehicle wraps. There are so many different printing options and the possibilities to get your brand noticed and in front of your customers is endless. US Logo offers full in-house printing.

Wichita Ks screen print leader US Logo primarily serves the Midwest area but we have the ability to provide design and print services to anyone in the US. If it’s high-quality and powerful business logos work that you need then please don’t let the distance stop you from getting the very best. You have put it all on the line for your business so you cant afford to make shortcuts. US Logo is here to help you succeed.

We would love the opportunity to earn your business so please visit us at our new location or call us today at 316-264-1321 so we can get started creating your unique brand!

Business Logos
Business logos branding packages from Wichita Ks screen print and business logo leader US Logo. Call us today!

 

 

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Silk Screen Printing

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Welcome to Silk Screen Printing Archive Blog Post:

We have had some fun over the past 27-years. From expansions to free beer, US Logo’s heritage in the silk screen printing industry goes bask as far as the year 1990. As of today we have printed over 5-million t-shirts and have added several other services to serve you and your company. We now offer vehicle wraps, signs, print, and promotional products. We have a video department and a green screen studio. We are very close to having a full-service web department – offering search engine optimization (SEO) packages, websites, and other forms of internet marketing. Stay tuned we are producing up-to-date blog articles for all our industry departments to inform you better…

Wichita Ks Screen Print Leader US Logo Offering FREE Beer!

Just kidding. While we don’t actually offer beer we do offer a large selection of printing options that includes screen print, direct to garment printing, embroidery, sign printing, banners, and promotional products. We also offer our very own in-house art department and are happy to sit down with you one-on-one to get a better understanding of your design or brand needs.

Whether you need t-shirt printing or signage or some very nice embroidered jackets for your business or special event there isn’t a more affordable way to advertise than by getting your logo or event printed on apparel. Once those items are sold and circulated its free advertising. If you don’t have your own artwork our in-house art department is more than happy to sit down with you to design the perfect design.

Wichita Ks screen print leader US Logo is located at 520 N West Street in Wichita, Kansas. We not only serve the metro Wichita area but the entire midwest area. For the very best in printing please give US Logo the opportunity to earn your business. You can find us online at www.uslogo.net or you may call us directly at 316-264-1321. Our friendly staff is here ready to discuss your next project.

US Logo offers a large array of promotional products to help get your brand seen! US Logo offers a large array of promotional products to help get your brand seen!

When looking for a printer look to US Logo… The Screen Print Rock Stars

There are many Wichita Ks screen print companies in Wichita and the surrounding area to choose from. Conduct a Google search and you will find over 20 and that is just in the Wichita city limits.

How do you know which one is the best? Who offers the very best customer service? Who is going to give you a top-quality product at a competitive price? These are all very good questions that a smart shopper wants to know.

Let’s break it down…we as consumers tend to put more faith into companies that have been around for a fairly decent amount of time. Wichita Ks screen print leader US Logo has been in business in Wichita for 24 years now. They have grown from a single embroidery machine to a large production facility and any company that has been in the print business for 24 years obviously knows what they are doing.

US Logo prides itself in its customer service and receives regular compliments on it daily. In fact, our art department takes it a step further and actually offers one-on-one customer service when it’s designing new art or working with a business to complete a branding project.

US Logo offers a full catalog of apparel to choose from. Low-cost garments to higher quality items from major brands like Nike and Adidas. Our printing rates are very competitive.

Wichita Ks screen print leader US Logo is the rock star of local embroidery, screen printing, and design work!!! If you are looking through the searches for a local printer to do business with then look no further than US Logo. The friendly staff is happy to help with any and all printing needs and if you need a printing service that we don’t currently offer in-house then we will go above and beyond to get it done for you.

Please visit us online or call us today at 316-264-1321.

Screen Print Rock Stars Wichita Ks screen print leader US Logo prides itself in providing quality customer service. Please give us your feedback and tell us how we are doing.

Wichita Screen Print Leader US Logo Expanding With New Employees

Wichita screen print leader US Logo expanded it’s headquarters in January by moving into a much larger facility. US Logo has been a local staple in Wichita Ks for 24 years. We started doing embroidery and have slowly expanded into screen print, signage, DTG printing, print, and just recently created an in-house art department and now offer branding and design services. Our company is growing because of the overwhelming support from our amazing customer base.

Wichita screen print leader US Logo is very excited to be able to add to our employees. We realize that times are tough and are proud that we can offer employment at a time when the overall job market is tough. When we moved to our new building in January located at 520 N West Street in Wichita Ks we had employment of 9 people and now in July we have a staff of 13.

About a month ago we added an employee to help with our busy embroidery department and he has been instrumental in helping us keep orders on schedule. Over the course of the past 2 months we have hired on 3 additional people in our Wichita screen print area and that has helped keep us afloat. Embroidery and screen print are the core of our business so there are times when these departments are super busy and you never seem to have enough staff.

By hiring more staff at Wichita screen print leader US Logo we feel we can provide orders even faster than before. It is our goal to continue to grow and to add to our expanding list of services we provide for. If you are in the need for screenprint, paper print, embroidery, signage, or design and branding services then we are your one-stop shop and can take care of all of that for you quickly and affordably. Wichita screen print leader US Logo would love the opportunity to earn your business so call us today at 316-264-1321.

Wichita screen print Wichita screen print leader and embroidery Wichita Ks leader US Logo featured in Wichita Eagle newspaper!

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What is embroidery?

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What is embroidery you ask! It is an ancient craft, until last century only performed by hand, of embellishing fabric with thread or yard to form patterns that serve as decoration. In modern times, embroidery serves more commonly as a method of decorating apparel by stitching logos and lettering on items such as golf shirts, t-shirts, coats, jackets, caps for schools, colleges, sport teams, companies, and churches. Embroidery can also be dome on snuggies, blankets, belts, bandanas, beanies and stocking caps. Also, embroidery can be done on many different types of materials such as leather, dry-fit material, cotton, fleece, denim, polyester, special materials heat resistant purposes, boat covers, car covers, aircraft engine covers, automobile seats and headrests, and more. At US Logo, we embroider using embroidery machines made by Tajima. These embroidery machines can stitch up to 15 colors per run at 6 items at a time. Having several embroidery machines in-house allows us the capability to do large amounts of items for large companies.

What is embroidery?

History of Embroidery

Embroidery dates back to China 3rd Century BC. It has been used as an art form and in some religions. It was considered prestigious to wear embroidered clothing. Embroidery was visible on handkerchiefs, uniforms, flags, calligraphy, shoes, and robes. Also, it has been seen on tunics, horse trappings, slippers, sheaths, pouches, covers, and even on leather belts. The first known embroidery machines were made in Switzerland in the late 19th Century.

History of US Logo Embroidery

US Logo embroidery has been the leading embroidery business in Wichita Kansas for 24 years. It has been the core of the business since the day they started. Embroidery is often used to place company logo’s and small designs on objects that aren’t easily printed on with conventional screen printing methods. It uses thread and is stitched into the item being embroidered on.

Embroidery Machines

Embroidery Services in the US States

US Logo Embroidery has the ability to handle all sizes of orders from 1 piece to 1,000 or more pieces. We take the time to have your logo or design properly digitized and a thread-count given to you upfront so you know exactly what your project will cost before we ever get started. It will usually take a day to digitize your logo and then we tell customers to allow us 10 working days to complete your project but often times it is completed much sooner. We also offer stock embroidery designs and custom embroidery design services. Take note: US Logo embroidery service has the capability to handle large orders. Because of this we are able to meet the needs of corporations throughout the United States.

Nico Hernandez Olympic Bronze Medalist Gear - Embroidered Cap

Best local embroidery company

If and when you are looking for the very best company in the local area to complete your embroidery, in Wichita, KS, project then US Logo is that company. We started doing embroidery and it has remained our bread and butter from day one. If you want the one-on-one attention with your project then US Logo embroidery is the only company you should call for your next embroidery project. Call us today at 316-264-1321 or come visit our showroom at 520 N West Street in Wichita, Kansas to get started. We would love the opportunity to earn your business.

US Logo embroidery would like to earn your business. Please call us for your next embroidery project!

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Applying SEO Principles to YouTube Videos

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There are 4.9 billion videos viewed on YouTube every day. Shockingly, YouTube is somehow still an often forgotten platform for business marketing. But, considering YouTube is the second highest ranking website when it comes to the number of visits it gets (with Google of course being the most visited), I would say it would probably be a good idea to integrate video marketing into your current strategy, if you haven’t already done so.

Applying SEO Principles to YouTube Videos

YouTube, just like Google, is a search engine, which means SEO, or Search Engine Optimization, principles can and should be applied to your video marketing efforts in order to increase your video’s rankings on the site.

Stick around and we will teach you how you can optimize your past, present, and future content in order to increase your ranking and gain more views.

HOW TO GAIN AND TRACK VIEWERS

Find Your Keywords

As we just mentioned, YouTube is a search engine, which means you must make sure to treat it as such. So, the first thing you’ll want to do is get an idea of how your target audience is searching and what keywords, in particular, they are using in their search. Also ask yourself what other combinations or variations of the keywords might the audience use?

A YouTube Channel being SEO'd for Nico Hernandez Gear

Start by going to YouTube and typing a keyword that relates to your content in the search bar. As with Google, suggested searches will pop up as you continue to type. Use this to gain a better understanding of what the most popular terms and phrases are and the complimentary keywords that are used with it.

For even more assistance, try using Ubersuggest in your keyword research. This tool allows you to find alternative keywords, which you can filter by Web, YouTube, Shopping, etc. The results generate more keyword suggestions, along with the term’s volume data, cost-per-click data, seasonality, and more.

Another useful tool that you should take advantage of is Google Trends. Google Trends allows you to compare keywords to one another in order to see which ones are searched more frequently. As with Ubersuggest, you can also filter your results to, specifically, a YouTube search option in order to compile data strictly from that search engine. If you haven’t added Google Trends to your digital marketing canon, we’re going to start today. It is an incredibly helpful resource that allows you to see what’s trending in the online world.

Track and Analyze Your YouTube Videos

Track and Analyze Your YouTube Videos

If you track your Google rankings – which I cross my fingers you do – then you should also track your YouTube rankings. Creating and uploading your content without tracking its results would be like making a lasagna, putting it in the oven, forgetting it, and then letting it go up in flames – a lot of effort gone to waste and nothing to gain from it.

There are several resources out there, both paid and free, that can help you to improve the rankings and the overall SEO of your videos. Tracking your YouTube rankings will allow you to analyze and resolve any flaws in your strategy and, in turn, work to improve your search ranking to gain more views.

YouTube Analytics is a service that YouTube provides to aid you in analyzing your video’s performance and find out more about who is watching. It provides data such as demographics, traffic sources, watch time, what percentage of the viewers are subscribers, and much more. It can even show which video caused a viewer to subscribe.

You can also sync the information gathered by YouTube Analytics with Google Analytics in order to access even more features. There are also third-party analytic tools available that can dive even deeper into your video’s performance metrics.

The Two C’s: Content & Consistency

So many “YouTubers” have made quite a living simply from posting videos on the site. But here’s how they got there: content and consistency. They’ve cracked the code as to what type of content their viewers want to see and they post that content on a consistent basis. You can, and should, take that same approach and apply it to your business’s strategy.

Oftentimes, consistency tends to take a backseat to content. Obviously high quality content is imperative. We get that. Content gains the audience’s attention. But consistency is what draws the audience in and keeps them there. Consistency allows you to stay present in the viewer’s mind. We’re not aiming for a “one hit wonder viral video”. You want to build a subscriber base and forge long-term relationships with those subscribers.

YouTube videos that are only two minutes may not be enough.

Short is Not Always Sweet

Some may say that viewers will only watch videos that are one to two minutes long. Don’t listen to them. Yes, while videos should not drag on and on and on and on… – okay I think you’ve got the point now – videos should not always be short and sweet either. But, YouTube tends to prefer the longer videos over shorter ones.

YouTube likes videos that are not only of high quality, but are also longer in length. A big reason behind this, of course, is revenue. The longer the video, the more ads they can run. More ads equal more money in the bank for YouTube. Longer videos also mean viewers are on the site for a longer period of time. What this means is that quality videos that run at least five minutes tend to perform better and have a higher chance of ranking in Google searches.

Create Your Playlists

Frequently, YouTube playlists are created based around categories, products, genres, etc. However, you may also find it useful to categorize your content into playlists based around your keyword research findings.

For example, if you have posted a video titled “How to Refinish Your Floor“, you may find it beneficial to create a playlist called “DIY Home Improvement” and locate that video there. So, if anyone searches for “DIY Home Improvement” in the YouTube search engine, your playlist will show up with all the related videos you’ve placed under that category.

The Importance of 48 Hours

YouTube’s algorithm begins to analyze your video immediately after it’s published. They want to get a clear picture of what your video is all about, which means you need to do all you can to ensure your content is viewed as “worthy”. This is why the first 48 hours after the video is published are crucial for its success. For this reason, it is incredibly important that you’ve optimized your video in every way before it is posted. What does it mean to optimize your video? Hold tight. We’re about to cover that in our next section.

Changes, of course, can be made to previous uploads in order to improve them. However, it is much more difficult for those previous uploads to regain traction against those that were optimized to their fullest extent from the get-go.

YouTube Channel for US Logo.net

HOW TO OPTIMIZE YOUR VIDEOS TO WORK FOR YOU

The Title

Your title is what’s going to draw in the viewer’s attention. For this reason, it has got to be exciting and concise. A title that is too wordy will cause the audience to lose interest. They want to know what the video is about and they want to understand that in an instant.

The keyword search you’ve already done will, again, come in handy when coming up with a title. Put your main keyword in the title and try to aim for about 5 words total. Look at what your competitors have titled their videos and use that information to come up with an even better title for yourself!

The Thumbnail

Along with the title, the thumbnail mage is one of the first things the viewer will see and judge the quality of the video upon. The thumbnail could actually be considered to be even more important than the title. Even if you’ve done an A+ job of applying all of the SEO principles to your video, if your thumbnail is unattractive, a user will not click on it.

Here are some ways in which you can make your thumbnail image more appealing:

  • • Add a title and graphics
  • • Use professional photos
  • • Make sure it is well-lit
  • • Incorporate bright colors
  • As far as what you shouldn’t do in your thumbnail image:

  • • Use all text
  • • Have an unprofessional, grainy image
  • • Use colors that clash

Description, Calls to Action, and Links

The description gives you a chance to further explain and elaborate as to what your video is about and provide specific details, such as what products are shown in the video.

It is important to note that the essential information you want the viewers to see, such as the link to your website, is “above the fold” or simply before the “Show More” expansion prompt.

You should also place a call to action in your description. This is where you should add links to your website, other videos on your channel, your social media accounts, and encourage the viewers to subscribe to your YouTube channel. At the end of your video, encourage the viewer to subscribe. You can even add visual clues to show the audience where and how to subscribe. Cards and end screens are a great way to incorporate this!

This brings us to other useful features you should seriously consider adding to your videos: cards and end screens. Cards are notifications that appear within the video to promote your brand or other videos in your channel. End screens are similar in that they also allow you to create links to other videos and promotions, but are placed at the end of the video. You can promote up to four elements at the end screen. For even more information on these features, check out YouTube’s Creator Academy.

The Translations

Did you know YouTube gives you the ability to provide time-stamped foreign language translations of your video? A lot of people probably haven’t realized that. However, providing foreign language translations is a fantastic way to globalize your content and reach out to a wider audience. Once you upload a translated transcription of the video’s audio, the viewer can follow along through the use of closed captioning, or subtitles.

The Tags

Tags are the keywords and phrases that you can “attach” to your video so that users who search for those words and phrases are able to find your video. For example, if the video is about hiking in Colorado, you should tag your video with “hiking”, “Colorado”, “hiking in Colorado”, “hiking trails in Colorado”, etc. Now, anytime someone types those words or phrases into YouTube’s search bar, your video will be pulled up. Don’t worry, the tags you’ve placed on the video are not visible to the viewers.

YouTube Optimized

YOUR NEXT STEP

If you already have a YouTube presence but have not fully optimized your previous uploads, now is the time to do it. Go back and make edits to your descriptions, tags, playlists, etc. If you are brand-new to the YouTube game, hopefully now you should feel more confident in starting your channel off on the right foot.

US Logo has a fantastic video department that can film, create, and edit your videos in a way that will help your business to stand out against the competition. Why don’t you check out some of our recent video productions that we have done for our amazing customers here.

So, if you find you want to up your game and guarantee you are providing your audience with the best quality video content, give US Logo a visit at www.uslogo.net.

For all of your filmmaking questions and needs, e-mail us at video@uslogo.net or call us at (316) 264-1321 now!

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Custom Window Decals for Windows and Vehicles

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Custom Window Decals

We drive everywhere right? When was the last time you went a week without driving in a vehicle? With the daily use of cars, comes daily use of custom window decals. This calls for major opportunities for businesses and companies alike to market and promote their brand through custom window decals.

Custom Window Decals for Windows and Vehicles

MightyWraps knows window decals and has the skills for all types of custom window decal designs, logos and more. MightyWraps designs, prints and installs window graphics from large to small windows, for commercial to personal jobs. Although many people have interest in window decals, only a few have the knowledge for the types of decals, the use of decals, and the installation of customer window decals. If not done correctly, cars and vehicles can be easily damaged and your ideal customization is no where close to where it should be. MightyWraps has the experience and techniques for custom window decals. We will work with you every step of the way, from determining the use of your decal, to picking the fonts, colors, and images that appear on the graphics to when and how they are installed. Let us be the one who give you your dream car customization designs for any wants or needs.

Heritage Home Works, LLC. Custom window decal overlaid on window perf vinyl

Custom Window Decals for Cars

Because us American’s are living out the American dream, we need the cars and vehicles to take us there. We truly love our vehicles and we spend a lot of time and money perfecting them. Whether you want rally stripes, pin stripes, carbon fiber accents or any other customizations, MightyWraps has you covered.

Customizing your car feels good. Sure you may see the same kind of car on the road, but with custom window decals designed by yourself, you know there isn’t another car in the world like yours. Why blend in with all other cars, when your car has a personality and it’s up to you to decide what that personality is. Does your car yell fast? Get customized window decal flames. Does your car stand tall with pride of USA? Design an American flag window decal with your own personal touches. Perhaps your car is your family’s go to transportation for any and all events. Design your custom window decal image of your family emblem. Whatever your car may mean to you, design your custom window decals for your car to personalize your car.

Custom Perferated Vinyl Decal for Holland Paving Truck Topper

Ideas for personal custom window decals for cars:

  • • Awareness ribbons
  • • Family emblems
  • • Flags
  • Racing stripes
  • • Flames
  • • Team pride
  • • Sports
  • • Family members
  • • Initials

Printed window decal vinyl that is dye cut

Custom Window Decals for Businesses

The ultimate use of a custom window decal is for business. Whether large or small scale business or company, a custom window decal can market your business 24/7. Every business needs name recognition and brand reinforcement. With MightyWraps window decals and graphics, we can apply the graphic to look great but also do much more. Our custom window decals for businesses transform windows into marketing tools to promote services, sales and products. It’s cost-efficient and cost-effective.

It’s a one time charge for a marketing tool that last for years to come. If you’re in the business and marketing industry, you know that any kind of marketing tool to promote your business is a reoccurring cost. Marketing online, commercials, magazine or newspaper ads and so on, these expenses continue to build up every month it’s in use. Custom window decals for businesses is cost-effective for advertising as you pay once and drive off the lot and don’t have to pay again.

You MightyWraps custom window decal grabs attention 24 hours, seven days a week from all demographics. Whether you’re just driving to the gas station or going to a meeting, every car your pass, every pedestrian that walks by, sees your logo and design. There is no better form of advertising that can deliver a better cost to impression ratio. Many business owners choose high-impact forms of advertising. Using a custom window decal for business allows for your vehicle to stand out and gain more impressions. You can earn up to 40,000 brand impressions per day at a cost as low as 70 cens per thousand impressions. If you’re looking to reach more consumers, window decals top the list of cost-effectiveness and efficiency.

Your business receives more public visibility, thus grabbing new customers, eventually increasing revenue. Top of mind marketing works so that people automatically think of a certain brand when needing those specific services or products. Think: “let’s get fast food.” Your top of mind brand is probably McDonalds, Taco Bell or Chick-Fil-A. The more people see your logo and your images, the more they think about it subconsciously. Custom window decals pull focus, travel in multiple areas, look slick and clean, set you apart from other cars, and come at a one-time cost.

Kansas Humane Society Printed Window Vinyl Wrap Decal

Custom Window Decals Installation

At MightyWraps, with years of experience, we know exactly how to take your design and logo decals to new heights. However, it’s a custom window decal and we want you to be the ultimate designer. With custom window decals, you’ll need to know where you want it on the vehicle, the size, the images, the color schemes, and layout of the design. We will walk with you to ensure it will look the best while staying within your dream decal.

In order to be cost-effective and give you the best bang for your buck, we use protective coverings that protect the image decal from UV rays, weather and other outdoor environments. This also allows for a smoother finish, giving you the best custom window decal design possible.

To create the best decal possible, we smooth and compress the image in so that the adhesive side sticks to the window for optimal use. Our team at MightyWraps works together to form and adhere the decal to the vehicle to the exact standards you want.

Georges Bistro Vinyl Oyster Bar & Wine Bar Window Decals and Border Vinyl Accents

Custom Window Decals Near Me

Since 2005, with over 13 years of service, MightyWraps specializes in vehicle wraps and specifically custom window decals. We are Wichita’s go to source for innovative design, quality installs and knowledgeable staff. You deserve the best. We deliver the very best. No matter what job you need done to customize your car, you can be sure you’ll find just what you need at Wichita’s finest custom vehicle service, MightyWraps.

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How food truck designs are done?

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Are you ready for the food truck season?

Food trucks seem to be just about everywhere now – and we’re not complaining; each one more different than the other. But the trucks don’t just differ by their menus. Their food truck designs also differ, and play a huge role in grabbing the attention of potential customers. So whether you’re considering getting into the food truck game or you’re just interested in learning how food truck designs are done, get comfy because we’re going to teach ya all about it.

How food truck designs are done

What is a Food Truck Wrap?

A food truck wrap is, in more or less words, a giant sticker. The “sticker” is made of vinyl that is then bonded to the surface of the vehicle. The vinyl wrap is made with a large format printer that is then meticulously installed to fit all of the vehicles curves and corners.

Luciano's of Mulvane Kansas knows what a food truck wrap is!

What’s the Process for a Food Truck Wrap Application?

First and foremost, you need a design. Maybe you’ve spent years developing the perfect design in your mind. Or maybe you have absolutely no idea what you want the truck to look like. No matter what stage of the design process you’re in, the help you need is at your disposal. Professionals, like the ones here at MightyWraps, have graphic designers on staff that can help you with developing the perfect design and to make sure it incorporates all of the important design aspects of your brand; colors, logos, fonts, and more.

Part of the design process also includes the essential step of taking proper measurements of the food truck in order for the wrap to be flawlessly installed. Your truck’s design is the first impression your business gets from potential customers, so it’s important you take full advantage of this part of the process.

After the design is complete, that large format printer we mentioned earlier prints it out on a larger scale and is then laminated in order to protect the vinyl. Laminating it prevents UV rays and other scratches and cuts from fading and wearing the wrap away over time.

Munny's Stove Food Trailer by MightyWraps

Once the vinyl wrap is printed, it’s time for the installation. Installation on food trucks can be much more complicated compared to other vehicles due to their odd shapes and the many edges, nooks, and crannies. The wraps are printed in different sections that are made to perfectly fit around those odd-shaped parts of the truck.

For a seamless installation, it is best to leave it up to the professionals, who have all of the tools and expertise necessary to get the job done to your standards, and at a fraction of the time.
What Benefits Can a Food Truck Wrap Provide?

Your food truck wrap is a fantastic marketing tool. On average, food trucks can generate anywhere from 30,000 to upwards of 70,000 impressions in a day – that’s a lot of potential customers! A great design has also been found to be more effective than other traditional forms of marketing.

Also unlike traditional forms of marketing, your food truck wrap is unrestricted by who it reaches. People of all different ages, genders, incomes, and ethnicities can be influenced by your truck’s design.

Before the food truck is wrapped…

Food Truck Wrap Trailers

After the food is wrapped…

New Food Truck Wrap on an old food truck

You should also use your truck’s wrap to promote your website and/or social media handles for customers to visit, so that they can be kept up-to-date on your location, menu options, events and more.
Wraps are also a great way to maximize your return on investment. Compared to other forms of advertising, vinyl wraps are much more reasonably priced and they also protect the original finish of the truck, which further maximizes your ROI.

Twisted Kitchen Food Truck Wrap

Other Common Questions about Food Truck Wraps

  • Q: How long do food truck wraps last?
  • A: A high-quality vinyl wrap can last up to 7 years.
  • Q: Can I remove a food truck wrap?
  • A:Absolutely! A vinyl wrap, if applied correctly, can be removed at any time and with no damage done to the original finish of the truck. It should look just as it did before the wrap was applied. So whether you’ve come up with a brilliant idea for a new design, or your business has done so well you can afford an even fancier truck, vinyl wraps can be removed and installed whenever you’d like!
  • Q: Do food truck wraps ruin the original paint?
  • A: A wrap, assuming it is installed by a professional, will not ruin the original paint. It’s important to keep in mind that if the truck’s original paint is in poor condition, some paint may come off during the removal process.
  • Q: How can I help ensure the wrap is installed seamlessly and removed without any damage done?
  • A: Inspect your truck before the wrap is installed. Make sure it is clean – and we mean very clean. Remove any graphics and decals and clean any residue left behind. Any excess wax or other finish protectants should also be removed and all rust spots should be sanded.

Food Truck Wrap Trailers

While we’re at it, let’s throw in some tips for your food truck menu!

Tips for an Awesome Food Truck Menu

  • • Give your best dishes the best placement. Your best dishes should call out to the customer. List these dishes front and center. Customer’s eyes tend to be drawn towards the upper right hand corner or the center of the menu, so try placing your most popular dishes in those spots.
  • • Be resourceful. Save some dollars by changing up a few ingredients on one dish, instead of creating an entirely brand new one. For instance, if you have a burger on your menu, come up with different toppings to create what will seem like a completely different dish; without having to spend much more of your hard earned money.
  • • Don’t overwhelm. It’s just not feasible for a food truck to offer 20 different dishes. Keep your menu short with about 6 to 8 dishes. This will both save you money and keep the customers from becoming overwhelmed by the menu options.
  • • Change it up. Try not to serve the exact same menu every day of the year. Create dishes based around seasonal items and adjust your prices accordingly.
  • • Use visuals. Get professional photos of your food taken to help further entice customers to order from your menu. As always, don’t get too crazy with the visuals. Create designs that draw attention to, not distract from, whatever it is you want the attention on.
  • • Proofread. We shouldn’t even have to say this, but we will just in case – proofread! It also isn’t a bad idea to get a fresh pair of eyes to look everything over, either.
  • • Don’t get too descriptive. Highlight the main ingredients of the dish and use adjectives to really entice the customers, but don’t get too wordy. Include only the relevant information that the customers need.
  • • Color is key. Stay consistent with your branding. Keep your flow of colors consistent. Also let the type of cuisine being served inspire the colors that will form your brand.
  • • Watch your lettering. Never, ever use a font that’s difficult to read! Also make sure it can be easily read from a distance.
  • • Ask for opinions. Have family, friends, social media followers, or even strangers try your menu and listen to the suggestions they may offer. After all, the customer knows best, right?
  • • Consider using numbers. If your dishes may be hard to pronounce for your everyday customer, try using numbers next to the dish name so that the customer won’t be as intimidated to order it, just because they can’t pronounce it.
  • • Label special dishes. If you’re offering vegan, vegetarian, gluten-free, or any other similar types of dishes, label them!
  • • Look at your prices. Offer an array of differently priced menu items. That way people with varying types of budgets can find something from the menu. Also, don’t be afraid to adjust your prices to accommodate for demand or even seasonality of ingredients.

Coffee and Ice Food Truck Trailers

Food Truck Wrap Cost

As with most things in life, many factors go into the final cost of a food truck wrap. The size, structure, whether you choose to do a full or partial wrap, the finish of the wrap, design fees, and more all have an effect on what it will cost.

On average, food truck wraps can cost anywhere from $2,500.00 to $6,000.00. While that may seem like a hefty chunk of change, let’s not forget the many benefits a great wrap will provide. Not only will a vinyl wrap protect your investment from the day-to-day wear of cruisin’ the streets, but it also provides an incredibly cost-effective means of marketing. The $2,500 – $6,000 is a one-time fee that advertises your business 24 hours a day, 7 days a week; whether it’s parked or driving down the street. So, if you can afford to splurge on a wrap for your food truck, it would definitely be beneficial for your business in the long-run.

If it seems like this is out of your price range, don’t give up just yet. There are other alternatives at your disposable that are more affordable. Instead of doing a full wrap, you could consider doing a partial wrap. While a full wrap covers the entirety of the vehicle, a partial wrap will cover smaller sections of the truck. An even more affordable option would be spot graphics, in which a single graphic, such as your logo, is applied to a particular area of your choosing.

As always, discuss your budget with the sales representative you are working with and they will be able to work with you to come up with the best options for your price range.

Now that you know the basics of the vinyl wrapping process and the many benefits they can provide, we hope that you can now feel more confident in choosing the right option for your food truck business!

To schedule your free estimate or to get more information on our vinyl wraps, give MightyWraps a call at (316) 264-1321 – where our staff is ready and willing to help!

We also cater to caterer’s! Check out a couple of the catering vehicle wraps…

Firehouse Subs Catering Van Wrap

Cheri's Bakery Catering Van Wrap

The post How food truck designs are done? appeared first on Wichita Ks Screen Print Leader US Logo.

Vinyl Lettering vs. Wall Decals

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Blank walls. At some point we’ve probably all experienced the overwhelming internal discussion of how to tackle them and we’ve all questioned how to decorate them. If you’re currently trying to come up with what to do with your blank walls, you’ve probably already considered options like painting or wallpaper. But have you considered vinyl lettering or decals? Either one could be a great option for you; whether for personal use or for your business. Knowing the differences between the two and how they can be used will help you in choosing which one is best for you.

Vinyl Lettering vs. Wall Decals

Vinyl Lettering

Vinyl lettering can be letters, numbers, symbols, or even simple designs that are cut, individually, from a sheet of colored vinyl that has an adhesive backing. While most other decals or signs have the color printed onto the material, the colors available for vinyl lettering are based on the different shades of solid colors that are available from the roll of the material. So, the lettering is limited to a single color, without any gradients or multiple color options available for a design.

Vinyl Lettering vs. Wall Decals - Indoor at Opti-Life Health & Fitness

Uses For Vinyl Lettering

Vinyl lettering is great for both personal and business usage.

It’s quite possible you’ve seen pictures of a house with script lettering on the walls, most often seen in the “Live, Laugh, Love” mantra. Well, this is just one of the uses of vinyl lettering. You could choose to decorate your home’s walls with a quote you love, put your child’s name on their bedroom wall, and so much more.
If you’re a business owner, there are many different practical uses of vinyl lettering. You could use it to display important information throughout your office. A great placement for them would be in the lobby or reception areas, in which you can direct customers where to go, or use it as a marketing tool. Use them to display restrooms, door numbers, emergency exits, or place them on storefronts to display promotions or sales. You can even apply it to your company vehicles! If you’d like to learn more about vehicle wraps, check out our blog here. Vinyl lettering can also be used to display your custom logo.

Indoor at Opti-Life Health & Fitness - https://opti-life.com/

What makes vinyl even more impressive? The vinyl adhesive allows you to place the design on various different surfaces such as glass, wood, plastic, and other non-porous materials. It’s even durable enough to use on outdoor surfaces, so come rain or shine your lettering will stay strong.

While vinyl lettering may not be as customizable as you’d like when it comes to colors and their effects, there are actually numerous color options available for you to choose from, depending on which company you use, that are sure to meet your expectations!

Vinyl Lettering Hours of Operation - US Logo, Inc.

Installation and Removal

In order to make installation easier, vinyl lettering can come pre-masked, which means if your design involves individual lettering, they come attached to a single adhesive backing. This will allow you to install your lettering in one single motion, instead of applying each letter individually. It is best to choose a surface that is not textured or porous in order for the lettering to adhere as well as it should.

Vinyl Lettering - Salen Mustang Back Window

Vinyl lettering has an average lifespan of 8 or more years so, until you are ready to remove it, it will stay just where it should be! Removal is quite easy – it simply requires a flat edge (preferably a hard rubber so as not to damage the surface) and some gentle cleaning solution to remove any adhesive that may be left behind. Once removed, the vinyl should not take off any paint or leave any permanent defects to the surface in which it was applied.

We should also note that vinyl lettering cannot be repositioned after it has been installed – so make sure you know where you want it applied before you begin!

Complete Coverage Wall Decals - US Logo Outer Bathroom Walls

Wall Decals

Wall decals, unlike vinyl lettering, is available in unlimited designs, colors, and effects. With wall decals, you also have more cut options available. Your design can be cut in a standard, rectangular shape, with a halo effect, or even cut in the actual shape of your design.

Designs are printed on a single sheet, so individual letters cannot be cut out. Any lettering you include in your design will be printed with a background from a single piece of material. The background of wall decals, however, cannot be transparent.

Also unlike vinyl lettering, wall decals can be repositioned. They are also incredibly versatile in regards to design, and can come in various shapes and sizes, including a full-wall size.

If you’re a business owner, wall decals are a great tool to use in order to create a visually appealing ad or in aiding in the creation of the aesthetic for your offices. For instance, a full-size wall decal of a beach in Fiji would be both a great marketing tool and create a great aesthetic for a travel agency office. As with vinyl lettering, decals can also be used in the same manner of using them for directional or indicatory purposes.

Blackout Window Decals - US Logo Video Department

Decals are also a great option for use within the home, especially in children’s rooms that follow a theme, such as the popular sports or fairy tale themed rooms. You can also create seasonal designs that you could put up for different holidays and, since they are repositionable, they can easily be put up and taken down whenever you need.

Installation

Installation of wall decals is incredibly simple. Again, you should choose a smooth and non-porous surface, simply remove the backing, and press it to the surface. Decals will last, on average, around 5 years.

Blackout Window Decals - US Logo Video Department - Door Graphics

Wall decals are best used in dry, indoor settings due to the type of adhesive that is used.

A Quick Overview

Vinyl Lettering

  • • No background and individually cut
  • • Strong adhesive
  • • Not repositionable
  • • Indoor/Outdoor use
  • • Simple designs are best
  • • Perfect for lettering, quotes, slogans, nameplates

Cut vinyl and printer dye-cut store hours window decal

Wall Decals

  • • Printed on single sheet of material
  • • Different cuts available
  • • Repositionable
  • • Indoor use only
  • • Great for logos, images, signs, or larger scale designs
  • • Ideal for gradients, multiple colors, images, and backgrounds

Let’s not forget about Printable Aluminum Brick Graphics

Printable aluminum brick graphics are made for harsh environments. Outdoor and indoor graphics apply to sidewalks, interior and exterior walls including on sealed and unsealed concrete, asphalt, brick, tile, terrazzo, marble, and vinyl flooring.

  • Ideal for indoor & outdoor floor graphics applications and exterior walls including on sealed amp unsealed concrete, asphalt, brick, tile, terrazzo, marble, and vinyl flooring.
  • No over laminate needed, unlike most floor graphic media options.
  • Pool area ready! Slip-resistant surface exceeds ASTM slip resistant standards making it safe to walk on both dry and wet.
  • Withstands heavy pedestrian traffic and harsh weather environments; 1 – 5 year expected life performance (depending on area of application).

Printable aluminum brick graphics

Which One is Best for Your Project?
If you’re looking for something with a simple design, no background, and a solid color, vinyl lettering is the option for you. But, if you’re looking for something more detailed, larger in size, and with endless options of colors and effects, wall decals are what you’ll need.
If you would like more information on options available to you, MightyWraps can answer all of your questions, and even aid you in the design process.

Give us a call today at (316) 264-1321 today or visit us at www.uslogo.net!

A closer look at Printable aluminum brick graphics

Take a close look and see how well the printable aluminum brick graphics seal up to the contours and roughness of the bricks. Want a closer look? Come on down to 520 N. West St. Wichita, KS 67203 and feel free to see for your self. The quality will amaze you.

The post Vinyl Lettering vs. Wall Decals appeared first on Wichita Ks Screen Print Leader US Logo.


Top 5 Reasons Why Print Marketing is as Important as Digital Marketing

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Advertising is expanding and moving into different “non-traditional” methods but one thing remains consistent and relevant in marketing and advertising: print marketing. No matter where the trend of marketing goes to, print marketing is just as important as any other method.

Top 5 Reasons Why Print Marketing is as Important as Digital Marketing

As our dives head first into social media, video advertising, blogging and other digital marketing, the original traditional marketing features seem to fall through the cracks. However, print marketing should always remain at the top f your marketing plan.

We see print marketing everywhere and it will always be around. But let’s get into what exactly print marketing is. Most of us know about the groundbreaking moment when Johannes Gutenberg assembled the first printing press in the mid- 15th century. It revolutionized the world in making information and content readily available to thousands upon thousands of people and now billions of people. The printing press and print systems today are extremely important in distributing information and material.

Types of Print Marketing

Newspapers:

The most well-known form of print marketing is newspapers. Newspapers take on lot of positives for print marketing in the fact that they are already segmented for consumers. The paper separates into different topics, columns and interests. It’s also cheap for consumers to get their hands on and appears in multiple targeted areas.

Top 5 Reasons Why Print Marketing is as Important as Digital Marketing

Magazines:

A very inexpensive method of print marketing, brochures are great for companies to get their information into the hands of the consumers.
Although expensive to get a page in a high-end magazine, running between $20,000 to $30,000 (LinkedIn) a magazine ad can do wonders for print marketing advertising. Because it circulates multiple times, earning multiple impressions.

Brochures:

Billboards: Billboards and signs appear to thousands of people regardless of demographics. They are specifically for geographical targets. However, this can work to a marketers advantage in that it might appeal to someone they didn’t mean for it to but still reached a consumer. Brochures reach a local audience but can also offer great insight to visitors or newcomers.

Although we are now in the 21st century and see a world gone mostly digital, we still see printing as one of the key sources of distribution around. However, we tend to forget about this essential marketing tool. What’s old has become new again and print marketing is a very essential piece of marketing plans that should be implemented in your day to day marketing promotions. We’ll remind you why print marketing is just as important as digital marketing and should always be implemented into your key marketing plans. Here are the top 5 reasons why print marketing is just as important as digital marketing in our lives.

Print Marketing and Digital Marketing

1. It Grabs Attention

Right now, everything is digital: ordering food, meetings, updating friends on your life, and especially advertising. Digital marketing has become the norm even over what we know as traditional marketing.

Because of this, print marketing is an attention grabber. Think about it. We see ads all the time on social media, on our Google search queries, on our phones, email and so on. On the other hand, when you have a discount or coupon in your hand, you’re much more inclined to hold on to it, rather than lose it in your junk mail.

It also grabs out attention when we decide to relax. When we come home from work or school, we want to unwind. We don’t unwind by checking our email inboxes or scrolling through online sites for information. We grab the paper or turn on the TV and grab a magazine and relax. We are staring at bright computer screens and phone all day. Because print media is a way for people to get away from the digital world, our attention is turned toward print marketing advertisements in magazines and newspapers.

Print marketing is just as important, if not more important, than digital marketing when it comes to physical marketing and advertising. Even in a digital-based world, we still use other senses other than sight. Print marketing grabs attention with multiple senses. Print marketing allows for unlimited imagination when it comes to appealing to the senses and grabbing attention. Make your ad feel different, have a certain smell, and so on. Get the most of your ad and marketing efforts with print marketing methods and capabilities.

Because print marketing is physical, it’s more likely to draw a greater response and thus a reaction. USA Today said more than 40% of customers respond to direct mail promotions. If your company or business is looking for more attention, grab your target audience’s attention with print marketing.

2. It’s Personal

When reaching a target audience, marketers and advertisers alike know the demographics and personalities of those they want to reach. However, no matter who your demographic is, print marketing can appeal to everyone because it’s personal. Everyone wants to feel wanted and print marketing does just that.

Making an ad personal, like a hand-written letter or personalized mail, customers feel appreciated and valued. Print marketing gives ads the change to make it in the physical hand of the customer instead of just in the inbox or on the side of their feed.

Customers want to be more than just a number to a company. As a customer, we take time and effort in our daily activities and when we see a company or business taking the time and effort to reach out to us personally, it hits closer to home.

To put it in a simile, imagine it’s your birthday. We all love our birthday. Now if you get a text from someone saying “Happy Birthday! Hope it’s a great day!” that’s nice and all but did you keep that text? Now if you got a letter from your aunt with a catchy saying on the front and a personal note instead, I’m sure that stayed around much longer than the text. Same goes for marketing. Print marketing is physical so it makes it easier to hold on to because it is personal. Digital marketing is still good and has great value, but it doesn’t hold as much personal sentiment and value, just like a text compared to a letter.

Print Marketing and Digital Marketing

3. It’s Different

As mentioned earlier, everything is digital. Our emails are full of marketing emails and promotions daily. It would take hours to empty out and unsubscribe to each and every email. This is why print marketing is different. Our mailboxes are filled less and less yet when we do get specific mail, it’s exciting. We open the mail to see what is inside. It’s not as easy as a click and the anticipation is built up as you open the envelop to see what’s inside.

It’s also different because it can reach your target market specifically and differently than digital. It’s easier to understand because it’s simple. There’s no bouncing graphics or visuals that might distract the audience. There’s no competing ads on the same page as there would be on social media pages like Facebook or Twitter. Print marketing comes exactly as the advertiser wants it and it comes without all the jumble of other advertisements. It sets itself apart simply because it’s alone and different. Flyers on a mailbox or a letter sent directly to a house reaches that target audience that the advertiser wants with no clutter.

When you checkout at the grocery store, how many times do you stop and look at the magazines and newspapers sitting there? More often than not we are interested in the print materials right in front of us. Magazine and newspapers were created to draw in attention in different ways and they remain a different source of print marketing that draws attention.

The next time you sit at an appointment and don’t glance at a newspaper or magazine on the table, perhaps we will reconsider print marketing benefits. However, print marketing remains just as important as digital because it is different and we tend to have our eye drawn to the flyers and papers than just the typical ad on social media.

Although print marketing started out as a “traditional marketing” resource, it’s slowly crept toward non-traditional because of how much digital is taking over. In this day though, we all love what’s different. We want to be unique and stand apart. Print marketing materials separate from the “digital marketing traditional trend” and moves to the “non-traditional” thus rebranding itself as new and different.

Top 5 Reasons Why Print Marketing is as Important as Digital Marketing

4. It Minimizes Cost

Digital marketing calls for quite a bit of money shelled out for new customers. The cost of acquiring new subscribers, pay-per-click ads, and more requires a lot of money. It can ran you up to several dollars per customer. Whereas print marketing allows for marketers to simply rely on the magazine or newspaper company to distribute the information. Or perhaps it’s a company newspaper or magazine, marketers can send the advertisement to their mailing list without requiring multiple dollars being spent on each and every targeted consumer.

5. It Lasts

In the digital world, it’s hard to know how long someone will be on a certain page or certain site. Because of this, ads come and go, literally, with a blink of an eye. These print services can be kept and held on to whereas Facebook ads or radio ads come and go within minutes.

Research done by Canada Post and Canadian neuromarketing firm, TrueImpact, found that it takes less cognitive effort to process printed materials for marketing, “suggesting that it is both easier to understand and more memorable.” The research also found that it is easier to remember and was 70% higher to recall print ads than digital ads. (https://www.forbes.com/sites/rogerdooley/2015/09/16/paper-vs-digital/#7600174933c3)

Print marketing can include anything from scented envelopes to stickers, billboards and so on. It can leave a lasting impression because it may be something someone can use again in the future. Perhaps you have print marketing materials involving redeemable discounts and coupons that have to be torn off. Your ad is going to stay around much longer than one that is on the computer screen. It’s going to last until that consumer decides to redeem it, giving you a lasting marketing material.

It also lasts because the consumer takes a longer time digesting the information when he or she has to read it. People tend to skim while online contrasting to when it’s in physical form, they take their time. This allows for a deeper impression of print marketing, thus lasting longer down the road.

Print Marketing and Digital Marketing

6. It’s Endless in Possibilities

Using print marketing can open your world into endless possibilities. From magazines and newspapers, to scented envelopes and stickers, there’s no telling where you can take your advertising goals. Digital marketing can only carry so far with graphics and visuals and sounds. Print marketing can take form in thank you cards, rip cards, brochures, pocket folders, and more.
Even if you want to be digital, your print ad can go digital with QR codes and scanners from your phone.

Your print ad can become a cutout that turns into something specific like a lamp shade, koozie, doll house or whatever relates to your business. If you own a painting company, have a print ad with tear-off color sheets. Perhaps you are a roofing company. Attach textures of different kinds of roof materials that mock what the real thing feels like. Print marketing has no boundaries. It can even expand into the digital realm as stated earlier.

Although print marketing is important, you’ll want to continue marketing plans with other platforms. But this is where print marketing makes more possibilities possible. Combining your digital marketing platforms with print marketing makes your company or business stand out even more. Using QR codes, or video function when hovering over the screen or even creating music, makes print marketing a very important feature to your digital marketing. This allows both your print and digital to expand into new horizons and possibilities that may catapult your ability to grow in reach.

Print marketing is a great way to open your horizons and turning your consumers and target markets to thinking about what questions they weren’t aware they should be asking. Users go online to ask questions they know they want answered but print marketing allows you to open an abundance of questions they didn’t even know existed. Giving you the platform to leave an ad that grabs attention, is personal, is different, lasts and gives you the opportunity to stretch your presence in ways you didn’t know you could.

Print Marketing and Digital Marketing

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Is traditional marketing enough?

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The Good Ol’ Days were Nothing Compared to Online Marketing!

The ol’ marketing game ain’t what it used to be. You used to place some ads, maybe run some radio and TV, if it fit your audience, put graphics on your company’s vehicles if you had them, and send out direct mail campaigns. Done. Did your message reach anyone? Well, obviously, traditional marketing can be effective or the public wouldn’t know one brand or product from another, but today’s online marketing tools are light years ahead of traditional marketing methods, and there’s a large stable of Internet marketing tools available that include search engine optimization, social media marketing, business listings, analytics software, search engine marketing, and of course, effective website design.

Digital marketing has lots more measurability than traditional marketing, and a good marketing plan can target your customers much more accurately than the “old” ways, allowing you to communicate with customers and prospects in more focused fashion—and to see better performance metrics than ever before. There are several components to online marketing, and you should be utilizing all of them if you run a business in the 21st century:

Search Engine Optimization (SEO)

SEO is a process of tracking the criteria Google uses to decide which websites should appear highest in the search results, then adjusting your online content to fit those criteria better than your competitors do.

Social Media Marketing

This powerful tool allows you to communicate with people who follow you on Facebook, Twitter, etc., giving them a glimpse of the human beings behind your brand—an important marketing ingredient that can be too easily overlooked in our online world.

Analytics Software

There are plenty of pieces of software that can tell you what people are typing into search engines when they look for a company like yours. They can also tell you how many people are visiting your website (and your competitors’ sites), where they are clicking on your site, how they are finding you, and they can even make suggestions about adjustments you should make to your content to improve the numbers.

Search Engine Marketing

Also called SEM, this marketing method allows you to target online ads with great accuracy, and to re-target prospects who have recently searched online for your product or service. Peripheral SEM tools can help you determine which online campaigns are most effective and adjust your online content accordingly.

Where to Begin with Local Online Marketing in Wichita, KS?

There’s a lot you can—and should—do, yourself. Social networking is the digital advertising tool that anyone can use. Facebook is easy enough that over 2 billion people around the world are using it, and any kind of Facebook presence is better than none. But Facebook also has advanced marketing tools that allow laser-focused targeting of ads and online video. You may be very good at using all these tools, but if you’re too busy running your business (aren’t we all?), US Logo in Wichita, KS, can help you with many tasks. We can also provide advice on how best to use your social media presence in a do-it-yourself manner.

YouTube is an increasingly important ingredient in the social networking arena (yes, YouTube is a social network) because people are generally reading less and watching more video. This, too, can be a do-it-yourself marketing tool, but it is slightly more complicated than Facebook, and to do it well, most companies hire a marketing partner like US Logo for help. Videos attract more search traffic to your site than written content, and videos on your site dramatically increase the amount of time visitors spend there, a statistic which is also measured and rewarded by search engines.

You can do your own SEO, as well. The Google Keyword Tool and other, third party applications can carry you a long way down the search engine optimization road without requiring a deep knowledge of programing and recent changes in Google algorithms. But each of these applications has limitations, and the best optimization is usually accomplished with a mix of several of them. Just figuring out which tools to use can be a big research project in itself, and the execution of content strategies based on the information they provide can require a more complex “toolbox” than many business owners care to dig into. We can help.

Search Engine Marketing (SEM) is used by many organizations to place ads at the top of appropriate search results with Google AdWords, but many of them hire agencies to manage these campaigns because, again, the ins and outs of the software, as well as the decisions on which keywords and keyword groups to use are best undertaken by an expert who monitors Google’s algorithms on a daily basis.

Facebook is easy. Do that now, if you haven’t already. For other Internet branding methods there are plenty of online resources to teach you about the psychology of online shopping, and it’s a very different game than the old-school-place-an-ad-in-the-paper techniques. People tend to research products online before they buy, and there are ways to make sure your website and overall Internet presence are in line with consumer behaviors, especially as they approach a purchase decision. Think with Google is a great place to start, and there’s no better crash course in online purchase habits than their Micro-Moments Guide, which focuses heavily on mobile device usage, but applies to the overall mentality of consumers in the present marketing environment.

Google’s AdWords program makes it relatively easy do your own online advertising, and you get the side benefit of gaining access to the Google Keyword Planner, which tells you (in very general numbers) how many people are searching for specific keywords in your region and around the country each month. Other paid software applications are available to give you additional intelligence on where you should focus your content optimization efforts, but it can be difficult to choose the right ones, and subscription prices vary wildly. US Logo has already packaged a collection of powerful marketing tools, which we manage for clients at very reasonable prices.

A Strong Digital Content Arsenal Will Improve Your Marketing ROI

The biggest objection most people have to paying a skilled partner to do their Internet marketing is the cost. Like every other investment you’ve made in your business, it’s important to choose the partner and the tools that will ultimately put more money in your pocket rather than less. This is what you should expect from strategic digital content.

At US Logo, we can offer as much or as little help as you need with online marketing. Some clients are extremely good at social networking but need help with site content, video utilization or AdWords campaigns. Some run their own AdWords campaigns but don’t have the time or inclination to post regularly on Facebook. As with all our products and services, we offer an à la carte approach to online strategies.

Not sure what you need? Call us at (316) 264-1321 or email orders@uslogo.net and talk to a professional. We’ll find a way to help you climb the search engine rankings that fits your budget.

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Top 10 Advertising Options With Vehicle Wraps

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Vehicle wraps are one of the best ways to advertise your business. Everywhere you go, someone sees it. Whether you’re driving a motorcycle or semi, we can wrap any vehicle to best serve your company. We love vehicle wraps because of their endless capabilities. However, vehicle wraps may not be the topic of every dinner conversations. That’s why we’ve broken down all the advertisement options for vehicle wraps. MightyWraps has done it all and we want to take you through all your options for you to make the best decision. Take a look into the top 10 advertising options for vehicle wraps.

Audi R8 Car Wrap - Top 10 Advertising Options With Vehicle Wraps

What Can Be Wrapped?

To start out our top 10 advertising options for vehicle vinyl wraps, we’ll look at the types of vehicles to wrap. Vehicle wraps are great for advertising on any vehicle because of the constant transportation. Every time a truck, car, RV or boat goes somewhere, there is going to be exposure. We have seven great possibilities for vehicle wraps that we want you to get familiar with!

Don Don Hattan Hattan Ford F150 Spot Graphics

1. Semi-Truck Wraps

One of the more popular vehicle vinyl wraps includes semi-trucks. Because of their size and daily miles traveled, semi-trucks get your brand the most exposure throughout the states. With our expertise at MightyWraps, we know how to design and create the perfect vinyl wrap for semi-trucks. Semis have special measurements and the auto-body is specially designed for the truck. It’s vital to know how to work with semis when adding a vinyl wrap because it can go wrong, and your brand placement may not look as expected.

KFH 1240AM Nico Hernandez / Wichita Flag Full Coverage Vehicle Wrap

That’s where we come in! MightyWraps specializes in vinyl wraps. With our knowledge, we know how to uniquely measure semi-trucks and fit these measurements to create your design wrap for maximized exposure. Most companies don’t realize that vehicle wraps on semis can be difficult, but semi-truck wraps can be the most effective. Our knowledgeable team can show you prime examples of what to do when opting to go with a semi-truck vehicle wrap.

We take our time to stretch and place the vehicle wrap around the truck on both sides. Semi-trucks also go through multiple kinds of weather and climate changes. With our MightyWraps vehicle wraps, we make sure your logo and design on a semi-truck will withstand the miles traveled and create a lasting impression on all those exposed to your advertisement.

Petebilt Tow Truck Semi Wrap

2. Fleet Car Wraps

Another great possibility for vehicle wraps comes with fleet cars. Like semi-trucks, fleet cars are used for travel and transportation. Because fleet cars can be big, they’re a great option for getting the most out of your vinyl wrap. Fleet wraps are also very beneficial for your advertising because they travel all over. When wrapping a fleet car, the structure of the car is important as is consistency. When choosing fleet cars to advertise, you want them all to coincide with one another. The goal is to make your fleet car recognizable by all, even with just a glimpse. With MightyWraps, we do all the fleet cars within the same time frame. This way we can monitor each wrap to ensure it is placed identically to the next one. In doing so, we can maximize consistency and make your car become easily recognizable by anyone driving by.

Eck Services Fleet Wraps - Top 10 Advertising Options With Vehicle Wraps

3. RV Wraps

Using a vehicle wrap for your RV can be extremely beneficial in more ways than one. You can save money wrapping your RV versus getting a new paint job. Because RV’s travel through all kinds of climate and debris, the color can fade, and the paint can deteriorate. With a wrap, your RV will withstand road debris, discoloration or weather that comes your way. A vinyl wrap for your RV can do wonders for its look as well as updating your ride. It gives the RV more years to ride around without needing paint repairs or new coats. It can also cover up any kind of previous paint discoloration or chipping.

Just like semi-trucks and fleet cars, RV’s travel all around, gaining a great amount of exposure. Customize your RV, camper, trailers or sport utility rv trailers to look brand new while also giving your company a competitive edge in advertising.

MightyWraps has the experience and knowledge in vinyl wraps for your RV. We will take a look at it based on the size, current paint job, your design and translating that strictly to the dimensions of the RV. Travel from city to city promoting your business with the luxury of an RV while still constantly promoting your business!

4. Food Truck Wraps

The food truck industry has completely transformed and taken over the streets. What better option to promote your business than through your food truck vinyl wrap. Set your food business apart from all the other trucks with a custom-made vehicle wrap. With our knowledge in making wraps bold and unique, we can work with your logo and design to develop and create a lasting wrap that will attract the attention of all those hungry customers.

Munny's Stove Catering Food Truck Trailer

Food truck wraps are great for advertising because it’s carries the weight of two purposes. It decorates your truck to stand out, but it also brands your food. If you have a wrap that is bright and attention grabbing, people will be able to scout out your truck based on its eye-popping colors on the first impression. When your food has grabbed hold of their stomachs and hearts, let us handle capturing their gaze with a beautiful and recognizable food truck wrap.

Some of the perks of wrapping a food truck include the ability to customize the size, color, length and sides. If you want your vehicle completely decked out front to back, we can do a full body wrap. If you want the side of your ordering window to be bold and creative, we can pimp out one side of the vehicle and do the basics on the other, helping to fit in your budget. However, we will make sure we work around parts that will be hidden when the window opens. Our knowledge allows us to wrap certain parts of the truck that will remain visible 24/7, no matter if the window is open or not. We will walk you through all the best recommendations to maximize your food truck to catch the attention of customers and stand out from competitors. Let MightyWraps work with you and your logo to perfectly translate it to your food truck without forfeiting any consistencies from other advertisements or marketing plans. As we said before, consistency is key so we take pride in our ability to make your food truck pop while keep your logo and brand advertisements uniform.

Above and Beyond Roofing and Remodeling Partial Truck Wraps

5. Cars and Truck Wraps

Your everyday cars and trucks can also be a great advertising option for vehicle wraps. Though the size may not be as big, the miles traveled can be just as many. For smaller companies, owners or employees can get custom wraps for their cars with the company logo on it. This makes your company and brand more personable as people see these cars parked outside of homes, schools, grocery stores and so on. This option is great for the everyday worker who wants to be seen in places that fleet cars, RV’s and semi-trucks can’t. Multiple companies are starting to implement this advertising options into their marketing plans because of its consistency and accessibility.

Vehicle wraps are worth it if you choose to work with MightyWraps. We will sit down with you and create your logo to not takeover your car or truck, yet it will compliment the body paint and still stand out. The key to smaller vehicle and truck wraps is to create a wrap that is visible, but not overbearing. People expect semi-trucks and food trucks to be covered in logos and plastered with advertisements. Your everyday car may not seem like a great spot for an advertisement at first. But we know how to perfectly install a vehicle wrap that stands out but won’t look like an obnoxious sign staring everyone in the face. Because of wraps like ours, advertisers are seeing the pros more and more to vehicle wraps on your daily car.

Have more cargo and product to carry? No problem! Trucks are a great source for companies to use as far as transporting and delivering. So let’s turn your truck into the perfectly branded automobile it should be. Your truck is how your business may get around. Show people who you are as you drive from house to house, offering products and services. When we wrap trucks at MightyWraps, we ensure that your truck’s paint job will be perfect. We know trucks are made different than most vehicles, with custom details, wheels, doors, bumpers and so on. We work to make sure your wrap fits on your truck like a glove and will show exactly who you are as you drive by.

Kansas Golf and Turf Box Truck Partial Coverage Fleet Wraps

6. Motorcycle Wraps

One fun and unique way to get your logo out there is on the side of a motorcycle. Though this advertising option for vehicle wraps is not as popular as the first five mentioned, it is definitely a possibility. The cool and unique thing about motorcycle wraps is that these wraps can be small and detailed, showing your logo, without affecting the look of the motorcycle. It can be as big or as small as you want your brand placement on the motorcycle and either way, it’ll grab the attentions of those passing by.

As we talked about with other options, MightyWraps has the experience in wrapping vehicles and that includes motorcycles. Even with rounded edges and curves throughout the body of the bike, we can place your wrap with no wrinkles and no cuts.

7. Boat Wraps

Last on our vehicle options for advertising using vehicle wraps is a boat. Boats are unlikely places to see logos and branded images, but what better place to advertise if your company is an outdoor business. If you ever go fishing or walking by the docks, you may notice some travel companies or restaurants advertising on boats. Because boats are docked all over and travel the open waters, it’s a great options for companies who have similar characteristics, like seafood restaurants, bars nearby, travel agencies, tour groups, schools and more.

Not only are boats great for advertising, vinyl wraps can go through the water and climates without turning to shreds. Wraps keep the boats protected from damaged paint and chipping, just as wraps do for cars too. Boat wraps are a great investment for those of you who could categorize your company in an outdoorsy demeanor and natural atmosphere.

Liberty Safe Matching Boat and Truck Wraps

How Can You Wrap It?

We’ve gone over seven great options for you to advertise on vehicles. Now, let’s finish up the list with three more great options to advertise using different types and processes. Because we can wrap anything from a massive semi-truck down to a small motorcycle, it’s important we take a look at how we can wrap these vehicles. We can take a look at how much needs to be wrapped, where to place wraps and types of wrapping to use.

8. Full or Partial Body Wraps

First on the list of options on how we can wrap it, includes a full or partial body wrap. MightyWraps has the ability to go around your entire vehicle from head to toe and front to back, dressing the vehicle in your logos and brand. However, you may want a more subtle approach and go for half the wrap. Full body wraps are great for things like food trucks, brand recognition, and making a statement. Some companies want and need to use every inch of space on the car, truck or camper to get their message across. Perhaps you’re a new company to the area and want to make your presence known. A full body wrap is for you!

Partial wraps are ideal for businesses that have been known in the area for a while and can manage to stay relevant, while still holding back on a few “in your face” ads. The partial wraps are great for a small-budget advertising plan. Partial wraps are also beneficial to use on smaller vehicles like cars and motorcycles. For these options, partial wraps get your point across but won’t crowd the vehicle too much.

Kansas Golf and Turf Box Truck Partial Coverage Fleet Wraps

Our full or partial wraps can be customized for all your company’s needs and wants. Our top-of-the-line quality wraps will protect your vehicles whether you choose to do it entirely or partially. We want to help you stay in budget while getting the most out of advertising on your ride. Let’s sit down and talk your ideas on vehicle wraps and find which size will best suit your design and plans. Our team is committed to finding the right option for you so you can ride around showing everyone exactly who you are and what your company has to offer!

9. Spot Wraps Graphics

Aside from full or partial wraps, we have spot wraps. Spot wraps are logos and ads that are essentially just a spot. We can turn your logo into a spot and adjust it to show on the car or over one portion of the car. We can add some texts and an image and customize it to your design. It’s simple yet it still makes a statement on your car, truck, boat, etc. We can add your phone number or website along with a logo and watch the calls come flying in as you drive past more and more consumers each and every day.
Spot wraps are cost efficient and effective without going through the entire process of a wrap. We recommend trying out a spot wrap to see how you like the advertisement. If you think the graphic is grabbing attention and exposing your company to new customers, we can sit down and talk about turning it into a bigger wrap.

Ditch Witch 2018 Ford F350 Lariat Spot Wrap

10. Materials Used for Wraps

Our last option for your advertising plan on vehicle wraps will include the material available. As we’ve mentioned multiple times, vinyl is the most common and typical wrap material. However, at MightyWraps, we can introduce you to multiple kinds of materials. If you want a unique spin on wraps, we have reflective wraps that give your ride a shiny, shimmery glow. No matter when or where you drive, the reflective wrap will shine for all to see. The beauty of reflective wraps is that is will always glow from the sun, moonlight, stoplight, headlights and any other light you drive by. It will always grab consumers attention!

Our common vinyl wraps are used with the highest quality vinyl and lamination. We only use the finest ingredients for synthetic resin that turns into our sturdy and reliable vinyl. Using regular venue is a great way to stay in budget, while still customizing your wrap to be the colors you want. Though it may not reflect the sun, the wrap will stand out from your typical car or common truck.

Wichita Kenworth Partial Coverage Semi Truck Wraps

At MightyWraps. we take our time to give you exactly what you want when choosing the best option to advertise with vehicle wraps. We work with you to find the best solution in what to add to the wrap and how you want the automobile wrapped. Though wrapping a vehicle depends on the size, kind and wrap type, we work diligently to produce the perfect wrap. Vehicle wraps are one of the top ways to advertise because of the exposure, ability to reach a vast amount of target markets and cost. We want you to promote your business in the best way possible. To do that, we will wrap your vehicle to perfect portray your brand everywhere you go!

Line X Bedliners Partial Coverage Fleet Truck Wraps

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The 12 Key Benefits of Using Promotional Products

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Benefits of Using Promotional Products

Marketing doesn’t always have to involve lengthy and costly strategies. Sometimes even the smallest of things can make the biggest impact. That’s what promotional products are for – to grab the attention of an individual and allow the product to encourage them to bring their business to you! The more promotional items you are able to hand out, the more potential customers you will reach.

The 12 Key Benefits of Using Promotional Products - Web Cam Covers

Before we begin, let’s quickly go over what exactly a promotional product is.

What Is a Promotional Product?

Promotional products are a form of traditional marketing. It is a way in which your company can get potential customers to remember your brand by printing your company’s logo on a product. They can come in the form of t-shirts, pens, thermoses, and much, much more. These products are then given out to individuals for them to take home. And really, who doesn’t love free stuff?!

Also, promotional merchandise is a fantastic way to keep your marketing campaign working for you in the homes, and even offices, of your potential and existing customers. Marketing campaigns are essential for growing businesses, and promotional products are one avenue in which that can take place because once a consumer receives a promotional product from your company, they are much more inclined to purchase from you in the future.

Using promotional products like these 8GB and 16GB thumb drives and credit card drives are sure to carry your beand to the offic and to home.

These promotional products are affordable items that are meant to help persuade prospective customers into bringing their business to you instead of your competitors. Their purpose is to appeal to the customer’s emotions, bring them value, and make them feel appreciative for the gift your business has so thoughtfully given to them. In doing so, you will have left them with a lasting impression of your brand.

The following are 12 key benefits of using promotional products and how they can reap great rewards for your marketing campaign.

The Benefits of Using Promotional Products

1. Invokes a Sense of Brand Loyalty

Brand loyalty is one of the most important aspects of growing a successful company. Without loyalty to your brand, customers will have no problem taking their business to your competitors. So how can we prevent that from happening? By showing them how important their business is to you!

Giving your current or potential customers a gift shows them that you appreciate them. It’s just the same as in our personal lives. When you receive a gift from a family member or a friend, it probably makes you feel loved and appreciated, right? Well, that same feeling can occur between businesses and consumers.

Make your customers feel loved with a stainless steel vacuum sealed desktop tumbler, that is used to promote your brand.

2. Creates a Solid, Long-Lasting Relationship With Your Customers

Consumers are pretty quick to realize if a business actually cares about and whether or not they want to build meaningful relationships with them. Building connections with your customers will produce long-term benefits for your company. When an individual has trust in a company, they are likely to recommend their services to their friends, family, and even co-workers, which is vital to the future success of your business.

One way in which you can build strong, long-lasting relationships with your customers is through the use of promotional products. For instance, offering frequent giveaways compel consumers to engage with your company. The frequency of the giveaways will ensure the customer stay plugged into your campaigns in order to increase their chance of winning a prize. Consider creating a giveaway on Facebook or Instagram in which the prize is a branded gift or tickets to an event that your company is promoting.

3. Makes Customers Passionate About Your Brand

One of the greatest examples of promotional products building passion in customers is Coca-Cola’s “Share a Coke” campaign. Throughout this campaign, Coke cans and bottles were personalized with several individual’s names. During this time, consumers flocked to stores to find their names on the cans and bottles.

Logod-labeled promotional natural spring water bottles

But what about those with slightly less common names? Well, Coke created an avenue in which customers could request their name to be put on the label. This personalization caused a major boom in business and consumer contact and, in turn, created an increase of trust and passion between the two parties by becoming emotionally engaged with one another throughout their interactions.

As a business owner, take note of this strategy that Coke employed to increase customer interaction. Find your own clever and unique way to use your promotional products to encourage the building of relationships between yourself and the consumer.

Let your customers take your brand golfing with these logo'd promotional Titleist golf balls and gold tube.

4. Emotionally Rewards Consumers

As we’ve already discussed, promotional gifts can help to build relationships and create passion for your brand. But what causes a consumer to feel passionate about a brand? The answer is pretty simple. When something triggers your emotions, it causes a reaction. So, a positive emotional trigger will, in turn, create passion for whatever it is that caused it. In this case, your brand.

Hand out promotional gifts that instill a sense of joy within the consumer and a lasting, positive impression will be had. And, hopefully, when that person encounters your brand in the future, that same sense of joy and passion will be trigged once again.

5. Shows Commitment to Existing Customers

By gifting your existing customers personalized and valuable products, you are showing a sense of commitment to those customers. This commitment will provide profound results for your business, including leading to strong customer retention and an increase on your return on investment.

Studies have claimed that it costs five times as much to attract a new customer than to keep an existing one. This goes to show brand commitment is definitely worth investing in. It also proves that customer retention is extremely important to the long-term success of your company.

What customer wouldn't value a promotional Yeti Tumbler with your logo on it?

6. A Cost-Effective Form of Marketing Strategy

Compared to other traditional forms of advertising, such as TV, newspaper, or radio advertising, promotional merchandise is incredibly cost-effective in terms of the number of impressions (or a single view of an ad) that it gets. Traditional advertising is often indirect and impersonal to the consumer. However, with branded products, there is typically much more active interaction with the consumer and the brand than with other forms of marketing.

Let’s think about it. If a consumer is watching an hour of TV and is actually paying attention to the commercials – which, let’s be honest, most of the time we completely shut our minds off during this time – they will most likely see that same commercial maybe once more during that hour. But, with promotional gifts like coffee mugs or pens, a consumer will look at or use those items more times than they’ve seen that commercial in the same allotted timeframe. Promotional merchandise provides a steady presence in the consumers’ day-to-day lives and keeps your company’s name in the back of their minds.

What a way to remind kids that doctors are good and not scary with a stress ball practitioner / doctor with the name of your clinic printed on it.

A recent study showed that TV and magazine ads cost on average 1.8 cents per impression, while promotional products only cost an average of .6 cents per impression. This clearly shows how affordable promotional products can be! Research also has shown that on average 62% of people can recall details of a company who has provided them with a promotional item.

In order to make promotional items a cost-effective and profitable marketing strategy for the long-term, you must make sure that the production costs are justified by higher levels of recollection.

7. Allows Your Brand to Be “Passed Along”

Promotional gifts are often categorized as “useful” products – or at least they should be. When an item is considered useful, it is typically passed along to others. Throughout your life you’ve probably either passed along or received something, like a pen or a cup, that was part of a company’s promotional campaign. And why did you do that? Because it was of use to both you and someone else. This passing on of items increases the number of impressions for your company’s brand which, at the same time, improves its cost-effectiveness.

Embroidered Promotional Products like this Ogio backpack are sure to be useful to your clients and employees. Your embroidered logo will be seen wherever the backpack is worn.

To further prove this point, a study was conducted that showed that more than half of the surveyed consumers reported giving away a promotional gift they are finished with rather than throwing it away. The same study also showed that 67% of people will give an item to someone else, 18% will keep it somewhere amongst their other belongings, and only 15% will throw it away.

8. Generates Sales and Increases Leads

As we’ve already hinted at a few times, promotional products are a perfect option to generate sales and increase leads for your business. This type of marketing has been shown to make lasting impressions on existing and potential customers.

In order to further generate leads, provide a call to action on your promotional merchandise. This call to action can include something as simple as getting them to visit your website or call up a number. As an advertising medium, promotional products have had a 50.7% success rate for a call to action.

9. Allows For Involvement with Local Community and Charities

Becoming involved with your local community through the sponsoring of events not only helps out a good cause, but also increases your brand recognition, enhances positive perceptions of your business, and increases your market share.

Your company can use promotional items to sponsor events by providing the t-shirts for the participants or even donating goods like footballs or soccer balls to a local team, and have your company logo printed on it. Through this you’re not only gaining brand recognition, but also making a difference in your community – which is pretty great!

10. Incentivizes Employees

Not only can promotional products be given to current and potential customers, but they can be used internally as well. These gifts can be a great way to incentivize and motivate your employees to continuously improve their performance. Incentives help to increase positivity and energy within the workplace and also demonstrate your appreciativeness to your employees.

Generate sales and increase lead for your trucking or moving company with a branded semi truck stress ball

Create a rewards program within your company that will help to promote its goals and standards; with a branded item being the prize. Have the gift be something they can’t just get any other day at the office. Make sure it has a high-perceived value, but still cost-effective for the business.

11. Creates Ways to Discount and Promote Your Retail Products

It’s easy to say people love free stuff, right? Well, instead of selling your products or services at a discount, consider including a free gift with purchase instead. In order for this to work and your business still maintain a profit, make sure that the promotional gift is not worth more than what the monetary discount would be, as well as making sure the gift is of perceived value.

For example, instead of offering a $5 discount on coffee beans, give away a branded mug sweater that costs only a couple of dollars for you to produce for the customer to put on their coffee cups. This tactic will save your company money and help to maintain a higher gross sales margin, all while increasing brand recognition. Plus, your customers will feel as if they’ve received a special deal after they’ve made the purchase.

12. Provides a “Physical” Form of Advertising

With the increasing developments of the digital marketing world, personal relationships with customers can tend to get lost in the shuffle of virtual promotions like cookie cutter e-mails and discount codes. However, even though most communication and business nowadays is conducted through online portals, people still tend to appreciate something they can physically touch as opposed to something they cannot. With this same mentality in mind, receiving a free gift is usually perceived to be more exciting than any sort of digital promotion a company may offer.

How about a promotional product for a psychologist? - Mood stress ball with many faces...

We’ve recently seen this take place with the resurgence of vinyl records. Consumers have missed being able to physically hold the object in which their music is coming from. Digital streaming may be more convenient and affordable, but there’s something about being able to hold that record or disc that digital music just can’t match. This just goes to show that tangible products often leave a much more meaningful and longer lasting impression than non-tangible ones.

Add Promotional Products to Your Marketing Strategy

So, to recap, these are the benefits that can be reaped from the use of promotional products as a part of your company’s marketing strategy:

    • Invokes a sense of brand loyalty
    • Creates a Solid, Long-Lasting Relationship With Your Customers
    • Makes Customers Passionate About Your Brand
    • Emotionally Rewards Consumers
    • Shows Commitment to Existing Customers
    • A Cost-Effective Form of Marketing Strategy
    • Allows Your Brand to Be “Passed Along”
    • Generates Sales and Increases Leads
    • Allows For Involvement With Local Community and Charities
    • Incentivizes Employees
    • Creates Ways to Discount and Promote Your Retail Products
    • Provides a “Physical” Form of Advertising

Promotional products to promote your business are a no brainer, even with this brain shaped molded stress ball

Every business should consider adding promotional products to their marketing strategy. When tied in with an effective marketing strategy, it can add value to any campaign and create a memorable experience. With affordable costs, high impression rates, and increased brand loyalty, why wouldn’t you include promotional gifts as a part of your advertising campaigns?

Gifts that are thoughtful, valuable, and creative will leave a lasting impression with those who receive it. If you take the time to learn your customers’ needs, you have the opportunity to add value and meaning to your relationship with one another through the use of a clever promotional product.

Now that you know the many benefits of promotional products, it’s time to get started on incorporating them into your business plan. Sunglasses, t-shirts, golf balls, coffee mugs, gym bags – you name it, you can personalize it! Do some research and figure out what not only will be cost-effective for your company, but what will also excite your customers and encourage them to continue a positive relationship with your company. Then, add that promotional item to your marketing strategy.

If you’re looking to add promotional products to your marketing strategy, give US Logo a call! We will help you to create the perfect product that will be sure to make a lasting impression on all who receive your promotional gift!

(316) 264-1321
Or visit us at:
520 N. West St.
Wichita, KS 67203
www.uslogo.net

The post The 12 Key Benefits of Using Promotional Products appeared first on Wichita Ks Screen Print Leader US Logo.

7 Reasons to Apply a Vinyl Wrap to Your Boat or Jet Ski

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7 Reasons to Apply a Vinyl Wrap to Your Boat or Jet Ski

Summer time is almost here, which means sunshine, barbecues, and trips out to the lake with family and friends, with your boat and jet skis in tow.
For those of you who already own a boat or jet ski, you understand the amount of work and maintenance that goes into them, especially when it comes to prepping them for the winter season and then again for the summer. When getting them out of storage for the season, you have to clean them and check for any necessary repairs before taking them out onto the water.

7 Reasons to Apply a Vinyl Wrap to Your Boat or Jet Ski

So what steps can you take to ensure your boat or jet ski stays looking shiny and new? Get it wrapped! And no, we’re not talking about wrapping paper that you put on those birthday and Christmas presents. We’re talking vinyl wraps. But why should you do it?

1. One-Of-A-Kind Designs

If you’re tired of the cookie-cutter look most boats and jet skis offer, we may just have the solution for you! Vinyl wraps let YOU choose how you want your water vehicle to look with one-of-a-kind designs. If you want to stand out from everyone else out on the lake, you can! Whether it be for personal or commercial use, you can completely transform the look of your jet ski or boat into whatever you want or need. One of the greatest advantages of a vinyl wrap is the ability to change up the design of your watercraft anytime you want!

2. Protect the Original Paint

If you’ve owned your boat or jet ski for a while, you’ve probably noticed fading and/or chipping of the manufacturer’s paint. While the paint should be designed to last several years, every water vehicle will experience fading at some point. Now, as opposed to paying for a new high-priced paint job, many are choosing to wrap their water vehicles in vinyl, which not only prevents future water and sun damage, but also protects from scratches and other miscellaneous wear and tear.

Sanity Saver Boat Wrap

3. More Cost-Effective than a Custom Paint Job

If you’ve ever repainted your boat or jet ski before, you probably already realize that the cost of custom paint jobs can add up quickly. But, by choosing to go with a vinyl wrap instead, you could save anywhere from half to one-third of the cost of a paint job. Plus, you can change out your style or design whenever you want something different!

4. Greater Color and Design Options

Unlike with manufacturer paint, vinyl wraps give you the flexibility to choose from countless color and finish options, far surpassing standard paint color availability. Need to change out your design? No problem! If you’re using your water vehicle for temporary advertising or sponsorships, vinyl wraps are going to be your best friend! Wraps can be removed and replaced within days, getting you back out on the water in no time at all!

Greater Color and Design Options on Your Boat Wrap

5. Easy to Clean and Maintain

You may be surprised to hear how easy it is to clean and maintain vinyl wraps. All it takes to clean your wrapped boat or jet ski is hand washing with a gentle cleanser, such as dish soap, and water. But, please don’t use harsh solvents or pressure washers, as they may pull up the edges of the vinyl and break down the adhesive.

All it takes to clean your wrapped boat or jet ski is hand washing with a gentle cleaner

6. Easy to Repair and Replace

Let’s face it, accidents happen. While vinyl wraps are durable, they are not indestructible. So, if your wrap does happen to become damaged, it can be easily and quickly replaced. On the other hand, when paint becomes damaged, typically the entire vessel has to be repainted, which both costs more and takes longer to repair – but not with vinyl! When vinyl becomes damaged, only the affected panel needs to be replaced.

Damaged boat wrapped can be repaired with ease

7. Give New Life to Your Watercraft’s Name

There are many to-do items that boat and jet ski owners have on their lists: from re-upholstering, to inspecting and replacing pumps, filters, batteries, switches and so much more. With all of these maintenance requirements, new paint shouldn’t have to be one of them. As many boat and jet ski owners do, names are often bestowed to and painted on their watercraft. Over time, that name can wear away to the point of being barely legible. By using vinyl decals instead, you can quickly and easily update, or even completely re-name, your boat or jet ski whenever you need.

Vinyl boat wraps can give new life to your watercraft

Now is the perfect time to consider a wrap for your boat or jet ski in order to get them ready for the upcoming summer season! Plus, with tax season quickly approaching, you can use that tax refund towards wrapping your boat or jet ski – both protecting your investment and making it look brand new all at once! A vinyl wrap will also help to preserve the original condition of your water vehicle, which will save you even more money in the long run.

In order to achieve the best results, we recommend hiring a professional to install the wrap for you. Boats and jet skis come in many different shapes and sizes, which means there’s not a one-size-fits-all template that’s sure to work with what you own. Professional installers will meticulously measure the watercraft to ensure a seamless fit, and can even help you come up with your own unique design!

Matching truck and boat wraps

Matching truck and boat wraps

Your business will stand out in professionalism with matching boat and truck wrap

Matching boat and truck wrap

If you live in the Wichita, Kansas and surrounding areas and would like more information on boat and jet ski wraps, give US Logo a call! The MightyWraps team at US Logo is made up of highly qualified professionals with many years of experience in vinyl wrap installation and repair.

Estimates are always free!

(316) 264-1321

The post 7 Reasons to Apply a Vinyl Wrap to Your Boat or Jet Ski appeared first on Wichita Ks Screen Print Leader US Logo.

Advertising with Vehicle Wraps

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Let’s discover the many ways to advertise your business.

Vehicle wraps are one of the most effective forms of advertising for businesses. Everywhere you go, at any time of day, someone is bound to see it.
The advertising capabilities available to you through the use of vehicle wraps are virtually endless. Wraps can be applied to almost any type of vehicle imaginable and have proven to be successful marketing tools for businesses of all kinds.

Above and Beyond Roofing and Construction partial truck wrap

Here are our some ways in which your business could use your vehicles and wraps together as a proven form of advertisement.

What Types of Vehicles Can be Wrapped?

1. Semi-Truck Wraps

Because of their size and the extensive number of miles they travel, semi-trucks tend to get the most exposure for a brand – stretching from city to city and from state to state. If your business transports your product by semi, you should absolutely consider getting it wrapped.

Hajoca Full Coverage semi wrap - Mack Truck Wrap

The large surface area of semi-trucks gives you so much room to use eye-catching graphics and colors that coincide with your company’s logo to really catch the attention of fellow drivers.

Xtreme lawn and Landscape Dump Truck Wrap

Ditch Witch Peterbilt Semi Truck Wrap

2. Fleet Wraps

Similar to semi-trucks, fleet cars are regularly used for travel and transportation, therefore reaching many more potential customers on a daily basis than some other types of vehicles. By wrapping your fleet vehicles, you begin turning the assets your business already owns into marketing machines.
When choosing wraps for your fleet of vehicles, you want to make sure they all complement one another. The goal is to make all of your fleet recognizable, even though just a single glance. The best way to accomplish this is through cohesive design – including the color scheme, your company’s logo, and graphics.

MASSCO Semi Box Truck Wrap

3. Car and Truck Wraps

For those smaller businesses that may not have a fleet of vehicles at their disposal, you can still wrap the personal cars or trucks of the owners or other employees. Don’t worry about the kind of commitment that would be – wraps will not damage the paint of the vehicle and can easily be removed whenever you need.

KAKE News On Your Side Fleet Car Wrap

Here’s a little hint: assuming you’ve wrapped your car with your company’s logo, leave it parked outside your home, drive it while running errands, or even take your kids to school in it. Doing this will help to gain more exposure for your business and drum up interest.

Supplement World Vehicle Wrap

4. Food Truck Wraps

The food truck industry has completely transformed and taken over the streets of many cities. This has created stiff competition between the multitude of food trucks popping up within the same city.

Munny's Stove Food Truck Trailer Wrap Driver Side

One of the first things potential customers judge a food truck by is its appearance. Assuming they are a first-time customer, they haven’t had a chance to taste the food yet, which means they can only go off of what their eyes are telling them looks appealing.
The wrap’s purpose is not only to make your truck stand out from the crowd, but also define your brand. As a food truck owner, you must make sure your truck speaks for you, and the way to do that is through the wrap that you choose.

Munny's Stove Food Truck Trailer Wrap Curb Side

5. RV Wraps

While not a highly common form of advertising, RV’s may also be wrapped in order to gain more brand awareness.
Not many businesses use RV’s for work purposes, but there are some specialized ones that might. For example, businesses that travel across the country promoting special events or providing educational training may use an RV for travel, and could, therefore, benefit from promoting their product or service on the vehicle itself.

Hooray Ranch RV Wrap - Spot Graphics

6. Motorcycle Wraps

A fun and unique way to advertise is through a motorcycle wrap. Though this option is not one of the more popular ones, it can still make an impact through clever design.
We recommend incorporating a unique color or texture, along with a detailed graphic of your logo, to really turn heads. You could even wrap the rider’s helmet to match with the motorcycle’s design!

Motorcycle

7. Boat Wraps

Similar to motorcycles, boats are also an unlikely place to find companies advertising. However, wrapping boats can be an excellent marketing option for certain kinds of businesses.
Companies that sell products and services like outdoor gear, fishing products, boat tours, or even lakeside restaurants and shops could really benefit from advertising through boat wraps. We suggest docking the boat in a popular cove to gain exposure and grab the interest of fellow lake-goers.
Vinyl is incredibly durable too, so you won’t have to worry about it not being able to withstand the rough waters and many differing climates that this type of vehicle faces.

Sanity Saver - Boat Wraps

What Types of Wraps are Available?

Full Wrap

For those hoping to make a huge impact and those with more room in their budget, a full wrap is the way to go. Full wraps cover the entire surface area of the vehicle, in whatever design you choose.

Wichita State Science Department Police Car Wrap

Partial Wrap

Partial wraps are perfect for those with a small-budget advertising plan, or even those with smaller vehicles like motorcycles. As opposed to full wraps that cover all surfaces of the vehicle, partial wraps only cover the portion you specify, such as the hood, the roof, or the doors.

Tailored Roofing Partial Sprinter Van Wrap

Spot Graphics

Aside from full or partial wraps, you can also choose to go with spot graphics. Spot graphics are essentially a single graphic placed on one particular spot of the vehicle. This can include your company’s logo, or even just your contact information. While these may sound simple, if designed correctly, even spot graphics can make a large impact on viewers.
This is also a great option for those hoping to test out how their new logo or graphic would look on the vehicle first, without having to go straight into a full or partial wrap.

2016 Cobra 350 GT Mustang Wrap - Rally Stripes and Custom Cobra Emblems

What Types of Materials are Available?

Another choice you get to make when choosing the wrap for your company vehicle is the material. Vinyl comes in hundreds of colors and textures including matte, metallic, camouflage, reflective, carbon fiber, and so much more.
Professional installers also have the capability to color-match your existing company logo to help guarantee your branding stays consistent.

Ford Triton V* 5.4L Spot Graphics - partial hood wrap

Find a Professional Near You

To ensure you receive a seamlessly fitted wrap, make sure you hire an experienced professional. When installed by professionals, vinyl wraps offer many surprising benefits. Vinyl not only makes your vehicle look amazing, but also protects the original paint against scratches and dents, road debris, and damaging UV rays.
For those who live in and around the Wichita, Kansas area, check out the MightyWraps team at US Logo. The highly trained team at MightyWraps works tirelessly to give you the perfect vinyl wrap on any vehicle you bring into the shop.

Relevant Audio Visual Partial Coverage Truck Wrap

US Logo wants its customers to have the best, which is why they only use the highest quality and highest definition vinyl available. Each panel of the vehicle is meticulously measured and prepped to guarantee there are no gaps or bubbles and everything is aligned perfectly.
US Logo also offers design services to help you either create a new logo or incorporate your current logo with any other design aspects you’ve chosen for your wrap.
Call US Logo today or fill out a contact form here to discuss all of your vehicle wrap and advertising goals!
(316) 264-1321

The post Advertising with Vehicle Wraps appeared first on Wichita Ks Screen Print Leader US Logo.


Common Misconceptions About Vehicle Wraps

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Common Misconceptions About Vehicle Wraps

What are your thoughts when it comes to vehicle wraps?

 

Common Misconceptions About Vehicle Wraps

 

As a business owner, vehicle wraps have the potential to bring in a significant number of new customers, while also being one of the most cost-effective types of marketing businesses can invest in.
Acting as a mobile billboard, vehicle wraps can reach thousands of potential customers in just a single day. According to a Nielsen study, nearly half of all consumers who saw an out-of-home ad later searched for that company online within 6 months.

Common Misconceptions About Vehicle Wraps

Because vinyl wraps are a less traditional form of marketing for businesses, several misconceptions have formed regarding their quality and effectiveness. Let’s quickly go over the most common of those misconceptions and the truths behind them.

1. The Wrap Is Going to Bubble

For a vinyl wrap to be installed correctly, it must be perfectly fitted to the many curves and corners of a vehicle. So, when it’s not, bubbles or wrinkles may form in the vinyl after installation.
Bubbling is fairly normal when it comes to wrap installations and are often minimally noticeable. However, if a vehicle has sizeable dents or other exterior damage, the chances of bubbling or wrinkling increases significantly.
A combination of the right design, vinyl, and installation techniques should help in reducing the chance of bubbling or wrinkling. But, if you find there are prominent bubbles or wrinkles in your wrap, any reliable professional should be willing to fix the issue.

2. The Wrap Is Going to Peel

One of the first things you can do to prevent peeling is making sure the body of your vehicle is thoroughly cleaned before the wrap is installed. Any dirt or debris left on the surface will prevent the adhesive from sticking to the vehicle. Most reliable professionals will clean the vehicle for you before they begin the installation, but make sure to check with them before you take it into the shop.
After the wrap has been installed, you should wait at least a week before you wash your vehicle to give the adhesive enough time to properly seal. Whenever you do wash it, avoid using harsh abrasives or pressure washers, which can cause the edges to peel. Instead, use a gentle soap with water.

3. Wraps Do Not Age Well

The average consumer has started to keep their vehicles longer – an average of 79 months as of 2016. Vinyl wraps can last on average anywhere between 5 to 10 years if properly maintained, which means a vinyl wrap could easily last the entire span of ownership of the vehicle.
Wraps also protect your vehicle against dirt, debris, dents, and damage caused by UV rays, so once you decide to sell the vehicle, its exterior will still be in like-new condition.

4. You Can’t Measure Their Effectiveness

Critics will say there is no successful way to measure the effectiveness of advertising through vehicle wraps. While measuring vehicle wrap statistics may be a little more difficult than with more traditional advertising avenues, there are still ways to successfully track its effectiveness.
For example, set-up a separate phone number and/or website link specifically for your business vehicles and incorporate those into your wrap design. This will help you to track which potential prospects have found your business through the wrap on your business vehicle.

5. Short-Term Potential

Some may argue that wrapping your business vehicles will incur significant ongoing expenses due to the need to constantly update or alter the message on your wrap. To avoid these unnecessary costs, don’t advertise limited-time promotions or sales on your vehicle’s wrap. Instead, promote ongoing offers like “Price Match Guarantee” or “Free Delivery”, which will help to set your business apart from the rest.

6. Wraps Are a “Luxury”

While we can admit vinyl wraps aren’t exactly a necessity, we can say they are a great investment that help to protect the surface of your vehicle from scratches, dents, UV rays, and other road debris. On top of that, vinyl wraps are typically more affordable than a new paint job, which can end up costing almost double that of a wrap installation.

Wraps Are a Luxury

The Truth

Any form of advertising can turn out to be a disaster if not executed correctly. This is why it is key to hire experienced professionals to do the job for you. As with any other product or service, you’re going to get what you pay for. By hiring professionals with numerous years of experience in the vinyl wrap industry, you can almost always be assured you’ll receive a beautiful and seamless installation.

Vinyl wrap experts can also aid you in the design process – making sure all of your design elements work cohesively, in order to successfully entice your target audience. Let’s face it, most vehicles just don’t have the space and viewers don’t have much time to see every product or service your brand offers advertised on the vehicle. Experts will be able to direct you as to which features are the most effective and will have the most impact with the consumer.

For businesses looking for knowledgeable and skilled vinyl wrap professionals in the Wichita, Kansas area, give MightyWraps a call! MightyWraps a US Logo company, has been the go-to source for vinyl wraps in the Wichita area for almost 15 years.

For answers to any of your questions, visit our vinyl wrap page here, check us out at our facility at
520 N. West Street, or give us a call at (316) 264-1321.
We can’t wait to speak with you!

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Top Marketing Benefits of Vehicle Wraps

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Top Marketing Benefits of Vehicle Wraps

 

Top Marketing Benefits of Vehicle Wraps

Vehicle wraps are traveling advertisements. Wherever your vehicle goes, so does your company’s message. Wraps work for your business 24 hours a day, 7 days a week, 365 days a year – much unlike most other traditional forms of advertising. And, depending on your city and population size, you have the potential to generate anywhere between 30,000 to 80,000 impressions in a single day. That’s a lot of potential customers!

Top Marketing Benefits of Vehicle Wraps

You won’t have to worry about spending an arm and a leg investing in this form of advertising, either. Vehicle wraps offer the most bang for your buck when it comes to marketing for your business. Wraps have been proven to offer some of the lowest cost-per-impression of any form of advertising.

A vehicle wrap can, on average, cost around $3,000 with an average lifespan of around 6 years, so your total investment could be broken down like so:

  • $500/year
  • $41.66/month
  • $9.62/week
  • $1.37/day

Top Marketing Benefits of Vehicle Wraps

Seems pretty affordable to us!

Running to the grocery store, picking the kids up from school, going to client meetings – these are all situations in which a vehicle wrap can be working for you. Driving the company vehicle that’s been wrapped with your business information in instances like these can lead to numerous potential opportunities to attract new customers.
So what other marketing benefits do vehicle wraps offer?

1. Expands Your Audience

Vehicle wraps aren’t restricted to specific demographics. Instead, their message reaches everyone – from men and women, from middle-class to upper-class, from young adults to senior citizens – everywhere your vehicle travels. An advertising wrap has the potential to make impressions on hundreds of thousands of viewers every single month, all for a reasonable one-time cost.

2. Leaves a Good Impression

Nobody likes having advertisements forced down their throats, which often tends to be the case with television or radio ads. Unlike these forms of marketing, vehicle wraps are much more subtle. Through clever design, advertising wraps grab the attention of bystanders and provide them only with the information they need to distinguish your company from your competitors.

3. Perfect for Businesses of Any Kind

Vehicle wraps aren’t limited to working only for specific businesses. This type of advertising is perfect for businesses of any kind including – but of course not limited to – restaurants, salons, retail shops, florists, real estate firms, medical offices, lawn care, construction, and more!
As long as you sell goods or service, a vehicle wrap is perfect for you!

Top Marketing Benefits of Vehicle Wraps

4. Long Lifespan

On average, vehicle wraps offer a lifespan anywhere from 5-10 years if properly maintained. This means you get years and years’ worth of advertising all for a single upfront cost. If you ever decide the design needs an update, the wrap can easily be removed any time you need or want.

5. Protects Your Vehicle’s Finish

While not a direct marketing benefit but a benefit all the same, vinyl wraps protect the vehicle’s original finish. Wraps help to shield the vehicle’s surface from scratches, as well as the day-to-day damage caused by road debris and UV rays. By helping to preserve your company vehicle’s value, you’re able to take the money you save and use it towards more marketing efforts.

Top Marketing Benefits of Vehicle Wraps

Advertise Through Vehicle Wraps Today!

Vehicle wraps give your business the flexibility to advertise whenever and wherever you want at a very reasonable cost, so why wouldn’t you incorporate this form of advertising into a marketing strategy? Find a professional near you to discuss this as a new marketing opportunity!

For those in the Wichita, Kansas area, MightyWraps is your go-to vehicle wrap specialist. From design to installation, they handle it all!

For more information on advertising through vehicle wraps, contact MightyWraps at:
(316) 264-1321
Check out their website here
Or stop by their facility at 520 N. West. Street

Top Marketing Benefits of Vehicle Wraps

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How Can I Improve My SEO?

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How Can I Improve My SEO?

Have you ever wondered why (or how) your company’s website isn’t listed on the main page of a Google search? Well you’re definitely not the only one! The short answer is this: you probably need to improve your Search Engine Optimization (SEO) strategy. Understanding how Google’s algorithms work, and therefore how to create a SEO strategy within those parameters, is a major stepping-stone in improving your webpage traffic and customer conversion.

How Can I Improve My SEO?

SEO can easily turn into a complicated process, and the fact Google’s algorithms are constantly changing sure doesn’t help. It can often seem that as soon as you’ve finally perfected your SEO strategy, Google changes its algorithm once again, sending you right back to square one. Google has been known to change their algorithms as often as once a week, which means your SEO practices must also change at the same rate in order to maintain a strong site ranking.

A search engine’s goal is to provide the reader with the information they’re looking for, without having to dig through a bunch of ads or irrelevant articles – creating both an obstacle and an opportunity for business owners. Business owners have to somehow find a way to work within Google’s parameters to prove to the search engine that they have the content the viewer will be looking for, while also fighting against countless other competing businesses attempting the same thing.

If your site doesn’t appear on page one of Google’s search results, it’s safe to say you’re as good as invisible to potential customers. In fact, most users seldom go past the first page when searching for a product or service. So how can you improve your SEO rankings and get your site on that first page of search results?

Use the Right Keywords

A “keyword” doesn’t necessarily mean one word – it can also be a phrase or multiple words strung together. Keywords are going to be the words that people will use to find you through search engines, particularly Google.

Google’s algorithm matches the keywords users are searching with the same keywords that are (hopefully) placed throughout your website.

How Can I Improve My SEO?

For instance, let’s say you own a bakery. Some keywords people looking for a bakery may be using are:

  • Cupcakes
  • Cookies
  • Birthday cakes
  • Wedding cakes
  • Cake pops

Some keywords, however, may not be so obvious and may need to be more specific. More specific keywords tend to require a string of words put together. For example, potential customers located in Wichita may be searching for:

  • Best bakeries Wichita
  • Wedding cakes Wichita
  • Wichita bakeries
  • Cupcake stores near me

Very specific searches may require what is known as long tail keywords, which are three or four keyword phrases that are very specific to what it is you’re selling, and also tend to bring in the most business. Those customers may be searching with keywords like:

  • Fourth of July cupcakes in Wichita
  • Hanukah cookies in Wichita
  • Donut cakes in Wichita

…and so on

How Can I Improve My SEO?

If you offer a unique product or service, make sure you promote that information on your site. Anything that will help distinguish yourself not only against your competitors, but with Google as well, will help tremendously.
But how do I know what the “right” keywords are you might ask?
Keyword research software can help you discover which keywords will bring you the most hits, and which ones people in your area are searching for.
Once you know which keywords potential customers are searching with, you will need to make sure those words and phrases are strategically placed throughout your webpages.

Stay On Theme

Each page on your website should have one main theme, which means each page should also have one main keyword or phrase. So, your cupcake page should use keywords relative to cupcakes, while your wedding cake page should use the words and phrases about wedding cakes.
A well-optimized webpage should include as many of those relevant keywords as possible. However, you must be mindful not to go overboard.

Avoid “Keyword Stuffing”

Google’s algorithms are designed to detect what they call “keyword stuffing”, which means plugging a keyword or phrase into your webpages as many times as possible in order to receive more “hits”. If Google feels your site is lacking in strong, relevant content and simply trying to bait users by stuffing the site with these keywords, the algorithm will penalize the site by placing it deeper in the search engine results page (SERP).

Put Your Keywords in:

  • The browser tab title
  • The meta description tag
  • The main heading of the page
  • The last sentence of the first paragraph
  • A secondary headings
  • The title and description of embedded videos
  • The alt text and alt tag of images

Google reads pages the same way you do: from top to bottom and from left to right, so the logic of your main keyword placement is actually relatively simple.
We could go on and on for hours on end discussing the many algorithms Google uses, along with each of their purposes and features. However, when it comes to choosing your keywords, as long as you research which keywords are the most relevant and then strategically use them throughout your webpage – which should be full of helpful, relevant, and strong content – your site should not be penalized.

How Can I Improve My SEO?

Build Evergreen Content

Speaking of relevant content, another way to help improve your SEO rankings is by creating Evergreen content. Evergreen content describes webpage content that is always going to be useful and interesting to readers. This type of content drives traffic to your website, which helps you to hold a valuable position in search engine rankings.
Search engines are constantly analyzing and indexing webpage traffic. When indexing pages, the algorithm takes into consideration content that may be dated or expired, as well as recent traffic history.
For example, an article on “2011 fashion trends” would not be considered evergreen content because it has been restricted specifically to the year 2011 and probably isn’t receiving much traffic anymore, so Google’s algorithm is going to place it much lower in the search results. However, if you were to change the keywords to “current fashion trends”, the algorithms would be much more inclined to place that page higher in its rankings.
Other examples of evergreen content would be:

  • How to hard-boil an egg
  • How to crate train a puppy
  • Types of tomatoes

These kinds of articles are relevant no matter the year or season, therefore classifying them as evergreen content.
A few examples of what would not be considered evergreen content include:

  • News stories
  • Statistical or numerical reports
  • Seasonal or holiday articles
  • How can I improve my content to make it more “evergreen”?

  • Include an FAQ page
  • Write “how-to” or “advice” articles
  • Explain common concepts (in layman’s terms)

When writing content for your site, try to think of topics that readers can refer back to for months and years to come.

Optimize Your Images and Videos

We should start off by saying Google LOVES websites with images and videos. Images and videos signal to their algorithms that the webpage probably contains desirable and strong information.
But how can Google read pictures or recognize a video’s content? It does so by reading the text attached to those images and videos through the page’s coding.
This can be done through what is called “alt text”.

How Can I Improve My SEO?

Videos

Google takes notice of video optimization for many reasons:

  • People tend to spend significantly more time on a web page that has video, meaning Google will reward your site for longer visits.
  • Videos with one keyword in its title, tags and/or description, and a link to one of your web pages that also uses that keyword are heavily rewarded in search rankings.
  • Most viewers prefer video over text, which means Google’s algorithms rank those sites with videos higher than those without.

Images

Google uses what is called “alt text” to evaluate strength and relativity of a page. Alt text is a description of the image placed within the HTML code. If you’ve ever hovered your cursor over an image on a webpage and noticed a text box appear with a description of the image, that is the alt text.
You should also use alt tags, which are similar to alt text but instead are geared towards visually impaired viewers. Alt tags will allow those with vision impairments to hear the description of the image through their screen readers.
As always, make sure to place your main keyword within your alt text and alt tag to further strengthen your SEO ranking with Google.

You’ve Reached the End, Now Let’s Begin!

We’ll be honest. The few guidelines we’ve discussed just barely scratch the surface of all the ins-and-outs of SEO, and we don’t blame you if you’re feeling overwhelmed. Developing a solid SEO strategy can truthfully turn into a full-time job. So what can you do if you just don’t have enough time in the day to build and monitor your site’s performance? Lucky for you, you can hire someone to do it for you!
Companies like US Logo – based in Wichita, Kansas – offer SEO and other online optimization services to get your webpage performing its best. With several marketing platforms at our disposal, we can monitor and alter your online strategy as often as necessary to attract more customers than ever. Don’t waste any more time getting your website to work for, and not against, you!
Call us today to discuss your SEO strategy or visit our page on SEO here!
(316) 264-1321

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A How-To Guide for Evergreen Content

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A How-To Guide for Evergreen Content

For those with previous experience in the digital marketing world, or even those just getting into the SEO game, you’ve probably heard the term “evergreen content” pop up in several different instances. What is evergreen content and where does that name come from?

A How-To Guide for Evergreen Content - Evergreen branches that will always stay green and fresh like good evergreen content

Well, evergreen is defined as “universally and continually relevant – not limited in applicability to a particular event or date”. Just as the leaves of an evergreen tree flourish throughout the seasons, evergreen content consistently remains relevant to readers.

Evergreen content is the type of content that never goes out of style. No matter the year or season, the topics are always relevant and of interest to readers. Topics written about events that occur once every few years, or even once a year, are not typically considered evergreen.

Examples of Evergreen Topics

Here are some examples of what evergreen topics may look like:
• How to Build a Deck
• How to Cook the Perfect Steak
• Tips on Growing a Vegetable Garden
These topics fall into the evergreen content-realm because there’s really no end in sight as to their usefulness. People are always going to be needing help with home improvement projects, wanting to improve their cooking skills, and looking for new hobbies – like growing a vegetable garden.

Articles revolving around food, relationships, parenting, money/finances, health, and careers are often reliable topics when it comes to evergreen content. As always, make sure the topic you choose correlates to the services or goods your business provides.

Try including keywords such as “why, when, how, what, where, tips, guide, and tutorial” into the title of your piece.

When possible, also incorporate pictures or videos in your article to not only gain points with the viewer, but also to help improve your page’s SEO ranking.

A How-To Guide for Evergreen Content - Like dated content, these leave are seasonal and falling to the ground

What Evergreen Content is Not:

• News articles
• Statistical or numerical reports
• Pieces about specific holidays, seasons, or events
• Articles on current trends or fads
These topics are all restricted to a certain date or timeframe, limiting their relevancy to readers down the road.

Top Evergreen Content Formats

The following are some top formats that work well with evergreen content:
• FAQ’s
• Lists
• Product Reviews
• Tips and Tricks
• “How To” Tutorials
Using these types of formats do not automatically make your article “evergreen”, but instead give you a starting point to jump off of.

Examples of Evergreen Sites

• about.com
• wikipedia.com
• answers.com
• imdb.com
• ehow.com

All of these sites post large quantities of articles on a wide variety of topics. Keep in mind though that not every piece they write is high-quality evergreen content. However, we do recommend combing through their sites to find good examples of long-lasting, relevant content.

A How-To Guide for Evergreen Content -  IMDb has content that is always relevant and that is always useful for those researching movie content and information on movies

Link SEO Keywords With Evergreen Content

While evergreen content in and of itself is a great asset for your marketing strategy, incorporating your SEO keywords into your evergreen articles will make it even more successful. We recommend even basing your piece around the keywords you want to increase your rankings on.

Check out our blog with tips on improving your SEO through the use of keywords here.

Evergreen Writing Tips

Write For Beginner Audiences – Audiences searching for your content probably aren’t experts, but rather beginners trying to gain knowledge in your field. With this in mind, you should write your piece with the intention of directing it towards someone with a shallow knowledge-base. It can be tempting to “show off” your expertise on a topic, but doing so will drive readers away. Make your content easy to read and understand.

Avoid Overly Technical Language – Along the same lines of writing for beginner audiences, don’t use overly technical language. Beginners most likely won’t understand the meaning of the abbreviations and technical language commonly used in your field. If there’s no way around using a technical term, make sure you define and explain the term as best you can so that you don’t lose your audience due to confusion.

Write About a Specific Topic – Make sure you don’t go off the rails when writing your piece. Readers will quickly lose interest if they feel like you’re not answering the questions they came for. Keep it concise and don’t ramble. For example, writing a piece called “How to Fish” is not specific enough. A writer could go on and on about the different types of fishing and the many different fishing tools and equipment. Instead, narrow it down to something like “How to Catch Bass Fish” or “How to Bait a Hook”.

Link Previous Articles Within Each Other – Once you’ve narrowed down your content to a specific topic, you can link other pieces of related topics into that piece. Going back to our fishing example, let’s say you decided to write the “How to Bait a Hook” piece. You could go on to write another article on “Different Types of Bait” and then place a link for each of those pieces into each article. This gives readers the answers they’re looking for, while at the same time guiding them to other relevant articles you’ve written.

Update Content Regularly – Make sure to review and update your articles with new findings, data, and developments to make sure it continues to stay accurate and relevant.

Incorporate Other Types of Content into Your Marketing Strategy

While evergreen content is undeniably successful and valuable, it should not be the only tool used in your marketing strategy.

A How-To Guide for Evergreen Content - Good content starts with an outline and a strategy to achieve the message you want to portrait to your audience

Not every piece you write needs to be evergreen. There are going to be instances where a topic is highly relevant at a particular point in time – like an election – where viewers will want to find helpful information regarding that event. These types of articles are just as valuable as evergreen pieces; they just won’t bring continuous traffic to your site for months (or years) to come.
The best strategy is to include a healthy mix of evergreen content with topical articles that satisfy all of your reader’s needs.

If you’d like more information on how to grow your business through digital marketing,
call US Logo at (316) 264-1321 or visit our website at www.uslogo.net.
For even more helpful articles on improving your marketing strategies, check out our other blogs here!

The post A How-To Guide for Evergreen Content appeared first on Wichita Ks Screen Print Leader US Logo.

Common Vehicle Wrap Mistakes (And How to Avoid Them)

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Common Vehicle Wrap Mistakes (And How to Avoid Them)

 

Common Vehicle Wrap Mistakes (And How to Avoid Them)

Experienced vehicle wrap professionals have seen just about every mistake possible when it comes to shoddy wrap installations. So how can those mistakes be avoided?
Well, the answer you’re looking for is right here (and it’s short and sweet) – hire a professional! Sure, you could probably install a decal with minimal issues, but there is always room for error, even for what may appear to be the simplest of installations.

When it comes to full or partial wraps, it’s a whole other ballgame. Three-dimensional wraps, like full and partial installations, often present multiple challenges: requiring multiple sheets precisely measured and cut to fit, as well as navigating around many angles, curves, and rivets.

Some of the most common mistakes professionals often find themselves fixing after a bad DIY job include:

 

Common Vehicle Wrap Mistakes (And How to Avoid Them)

1. Peeling Edges

Peeling edges is one of the most common problems professionals find in bad wrap jobs. If the surface of the vehicle hasn’t been properly cleaned of all oils, film, dust, or debris, the adhesive simply will not stick. Peeling edges are also caused by wrinkles that have not been completely smoothed out, and by improper heating application.

2. Bubbling

Bubbling of the wrap can be caused not only by inadequate preparation, but also by overstretching, incorrect heat application procedures, and even installing in un-ideal climates such as high humidity or cold temperatures.

 

Common Vehicle Wrap Mistakes (And How to Avoid Them)

3. Poor Trimming

After a wrap has been adhered to the vehicle’s surface, any excess needs to be trimmed off. Trimming requires precision and a steady hand. Any errors in the trimming of the wrap could lead to not only removing the vinyl panel and starting completely over, but can also damage the surface of the vehicle itself.

4. Cutting Corners

For a flawless installation, parts of the vehicle such as door handles, headlights, or bumpers may need to be taken off. If you try to cut corners and wrap around such features in order to save time, your wrap is much more likely to peel or bubble up. Trained professionals will know which parts should be removed, and which ones should not.

5. Patchiness Between Pieces

With poor wrap jobs, it is common to find patches of vinyl placed in areas like corners or rivets simply because the installer didn’t know how to work along these sections. So instead, they tried to cover up those areas with another piece of vinyl. A vehicle wrap should look seamless. In the end, if the vehicle turns out looking like a patchwork quilt, the wrap was not installed correctly.

Call a Professional Now!

Wrap installations can be both time-consuming and complex. Save yourself the headache of trying to install a wrap yourself and bring your vehicle down to MightyWraps, a US Logo company located in Wichita, Kansas!

Common Vehicle Wrap Mistakes (And How to Avoid Them) - A well done vehicle wrap by our team at MightyWraps

Our friendly and experienced professionals will work with you throughout the entire design and installation process to make sure you end up with the hottest ride in town, all while getting you back on the road in hardly no time at all!

For more information check out our vehicle wrap page, give us a call at (316) 264-1321,
or visit us at 520 N. West St!

The post Common Vehicle Wrap Mistakes (And How to Avoid Them) appeared first on Wichita Ks Screen Print Leader US Logo.

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